The ROI Revolution: A Test-and-Control Guide to Ad Effectiveness
Reward and Affinity Solutions introduce RewardIQ: A pioneering purchase-powered intelligence platform to transform brand marketing in the UK
Affinity Solutions Launches Outcomes Marketing Council to Advance Optimal Approaches to Ad Measurement
New White Paper: Connecting TV Engagement to QSR Purchases
Your Passport to Smarter Marketing: UK Travel Trends
Newsroom
Podcast
The Banking & Payments Show: Unlocking the Power of Data and Technology in the Age of Consumer Choice
November 1, 2023
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Blog
Measuring What Matters: Unlocking Incrementality for Business Outcomes
November 1, 2023
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Video
Outcomes Are Evolving: Applying Outcomes-Driven Measurement
November 1, 2023
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Blog
Audience Ascendancy Series: Mastering Video Engagement with Consumer Purchase Audiences [Part 4 of 4]
October 25, 2023
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Blog
Key Takeaways from Digital Travel Summit
October 19, 2023
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Blog
Audience Ascendancy Series: Elevate Engagement with Consumer Purchase Audiences in Niche Markets [Part 3 of 4]
October 19, 2023
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Press
Retail Sales Up 0.7% – Affinity’s Data Shows Consumers are Still Spending and it’s Likely to Continue
October 18, 2023
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Press
Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation
October 16, 2023
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Blog
Audience Ascendancy Series: Achieving Remarkable Results with Consumer Purchase Audiences [Part 2 of 4]
October 11, 2023
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