Research
September 12, 2023

Travel Trends Take Flight: Illuminating U.S. Travel Spending

Press
August 10, 2023

Mattress Firm’s Branded Podcast Drives In-Store Sales with iHeartMedia

Press
August 16, 2023

What This Month’s CPI Data Indicates for the Second Half of 2023

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Affinity Solutions Bolsters Leadership Team With Kalyan Lanka as Chief Product Officer 

Product and strategy veteran tapped to accelerate innovation for consumer purchase insights leader following the launch of Comet™   NEW YORK, September 19, 2023—Affinity…

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Affinity Solutions Recognized as ‘One to Watch’ in Snowflake’s Modern Marketing Data Stack Report 

Affinity Solutions enables joint customers to leverage an extensive dataset of consumer purchase behavior for the U.S. market, Powered by Snowflake    New York,…

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Insights to Action Series [Part 8 – Visitor Insights]

Insights to Action Series [Part 8 – Visitor Insights] By Liz Emery, Senior Director, Product Marketing      Insights to Action Series [Part 8…

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Insights to Action Series [Part 7 – Brand Overlap]

Insights to Action Series [Part 7 – Brand Overlap] By Liz Emery, Senior Director, Product Marketing      Insights to Action Series [Part 7…

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The State of Modern Video Measurement

The State of Modern Video Measurement   Damian Garbaccio of Affinity Solutions, Sean Cunningham of VAB, Kelly Abcarian of NBCUniversal, Tom Weiss of MarketCast…

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VAB New Member: Affinity Solutions

VAB accepts Affinity Solutions as a new member     NEW YORK,NY–  VAB is proud to welcome new member Affinity Solutions, the leading consumer purchase insights…

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iHeartPodcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm’s Brick-and-Mortar Stores as Measured by Affinity Solutions

Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions IHEARTPODCASTS DROVE A…

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Insights to Action Series [Part 6 – RFM]

Insights to Action Series [Part 6 – RFM] By Liz Emery, Senior Director, Product Marketing      Insights to Action Series [Part 6 –…

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Insights to Action Series [Part 5 – Loyalty]

Insights to Action Series [Part 5 – Loyalty] By Liz Emery, Senior Director, Product Marketing      Insights to Action Series [Part 5 –…

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Insights to Action Series [Part 4 – Churn]

Insights to Action Series [Part 4 – Churn] By Liz Emery, Senior Director, Product Marketing    Insights to Action Series [Part 4 – Churn]  …

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