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Affinity Solutions Bolsters Leadership Team With Kalyan Lanka as Chief Product OfficerÂ
September 19, 2023
Product and strategy veteran tapped to accelerate innovation for consumer purchase insights leader following the launch of Cometâ„¢ NEW YORK, September 19, 2023—Affinity…

Affinity Solutions Recognized as ‘One to Watch’ in Snowflake’s Modern Marketing Data Stack ReportÂ
September 14, 2023
Affinity Solutions enables joint customers to leverage an extensive dataset of consumer purchase behavior for the U.S. market, Powered by Snowflake New York,…

Insights to Action Series [Part 8 – Visitor Insights]
August 24, 2023
Insights to Action Series [Part 8 – Visitor Insights] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 8…

Insights to Action Series [Part 7 – Brand Overlap]
August 17, 2023
Insights to Action Series [Part 7 – Brand Overlap] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 7…

The State of Modern Video Measurement
August 16, 2023
The State of Modern Video Measurement Damian Garbaccio of Affinity Solutions, Sean Cunningham of VAB, Kelly Abcarian of NBCUniversal, Tom Weiss of MarketCast…

VAB New Member: Affinity Solutions
August 10, 2023
VAB accepts Affinity Solutions as a new member  NEW YORK,NY–  VAB is proud to welcome new member Affinity Solutions, the leading consumer purchase insights…

iHeartPodcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm’s Brick-and-Mortar Stores as Measured by Affinity Solutions
August 10, 2023
Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions IHEARTPODCASTS DROVE A…

Insights to Action Series [Part 6 – RFM]
August 10, 2023
Insights to Action Series [Part 6 – RFM] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 6 –…

Insights to Action Series [Part 5 – Loyalty]
August 3, 2023
Insights to Action Series [Part 5 – Loyalty] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 5 –…

Insights to Action Series [Part 4 – Churn]
July 27, 2023
Insights to Action Series [Part 4 – Churn] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 4 – Churn]  …
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