The Complete View of Consumer Purchase

See how our data unlocks powerful, actionable insights across planning, activation, and measurement.

Data Overview

As the largest dataset of its kind in the U.S. market, Affinity Solutions reveals a crystal-clear picture of your target consumers’ spending – what, when, where and how they buy, enabling you to understand and predict their behavior with unprecedented accuracy.

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Cards & Transactions

140MM+
credit and debit cards

8.8B+
annual transactions

$500B+
annual spend

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Debit vs. Credit

Up to 5 years
of historical data

Aggregation level limited to protect privacy

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Brands

4,200+
tracked brands

1,200+
brands with location tagging

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Spend Info

Dollar Spend
Transaction Count
Unique Cards / Shoppers
Brand Name
MCC Category
Card Type
Channel

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Cardholder Info

Age
Gender
Income
Location

Anonymized identity for cohort-level matching

How It Works

Our deterministic data is made to connect with yours. We knit together multiple data sets to create the fabric of our proprietary Affinity Purchase Graph, the heart of our solutions. Easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.

01

We receive a daily feed of individual-level debit and credit card transactions

Debit and credit card transactions associated with a person

02

Raw data is enriched with geolocation, demographic, behavioral, psychographic and partner data

Data being enriched with additional information

03

Proprietary data science surfaces the signals of consumer purchase behavior

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04

Signals are packaged into solutions that grow brand and market share

A circle broken up into several pieces, indicating division of market share
An ID being linked to data for a match

Made to Match

Our consumer transaction data matches seamlessly with yours. Effortlessly link merchants, categories, and cards with first- and third-party data and digital IDs for a multitude of powerful applications.

Privacy-Centric
by Design

We don’t compromise on privacy or security. Our trustworthy data is seamlessly integrated with advanced clean room technology to minimize risk and protect consumer privacy. Anonymized to protect privacy our data is always trustworthy, always safe.

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Explore Our Data Solutions

Discover How Affinity Solutions Can Help Your Business Grow