Data Overview
As the largest deterministic consumer purchase dataset in the U.S. and U.K.*, Affinity Solutions reveals a crystal-clear picture of consumer behavior – what, when, where and how they buy, enabling you to drive superior outcomes and build more meaningful customer relationships.
Cards & Transactions
150MM+
credit and debit cards
18B+
annual transactions
$900B+
annual spend
Data Depth
Up to 5 years
of historical data
Aggregation level limited to protect privacy
Brands
5,300+
tracked brands
2,000+
brands with location tagging
Spend Info
Dollar Spend
Transaction Count
Unique Cards / Shoppers
Brand Name
MCC Category
Card Type
Channel
Cardholder Info
Age
Gender
Income
Location
Privacy-protecting process for cohort-level matching
*Contact an Affinity Solutions representative to learn about our UK data scale.
How It Works
Powered by Comet™, our proprietary AI technology, Affinity Solutions’ consumer purchase data illuminates the stories behind the path to purchase, through a proprietary process that ensures accuracy, relevance, and security. We weave together multiple datasets into a tapestry of meaningful insights that enable optimal outcomes. Easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.
Made to Match
Our consumer transaction data matches seamlessly with yours. Effortlessly link merchants, categories, and cards with first- and third-party data and digital IDs for a multitude of powerful applications.
Privacy-Centric
by Design
We don’t compromise on privacy or security. Our trustworthy data is seamlessly integrated with advanced clean room technology to minimize risk and protect consumer privacy.
Explore Our Data Solutions
Consultants
Provide your clients with detailed, actionable
market insights that help drive revenue growth.
Financial Services
Activate cardholders through powerful
loyalty programs and personalized offers.
Platforms
Seamlessly stitch together multiple datasets to
gain a complete view of consumer purchases.