Data Overview
As the largest dataset of its kind in the U.S. market, Affinity Solutions reveals a crystal-clear picture of your target consumers’ spending – what, when, where and how they buy, enabling you to understand and predict their behavior with unprecedented accuracy.
Cards & Transactions
140MM+
credit and debit cards
8.8B+
annual transactions
$500B+
annual spend
Debit vs. Credit
Up to 5 years
of historical data
Aggregation level limited to protect privacy
Brands
4,200+
tracked brands
1,200+
brands with location tagging
Spend Info
Dollar Spend
Transaction Count
Unique Cards / Shoppers
Brand Name
MCC Category
Card Type
Channel
Cardholder Info
Age
Gender
Income
Location
Anonymized identity for cohort-level matching
How It Works
Our data is made to connect with yours. We knit together multiple data sets to create the fabric of our proprietary Affinity Purchase Graph, the heart of our solutions. Easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.
Made to Match
Our data matches seamlessly with yours. Effortlessly link merchants, categories, and cards with first- and third-party data and digital IDs for a multitude of powerful applications.
Privacy-Centric
by Design
We don’t compromise on privacy or security. Our data is seamlessly integrated with advanced clean room technology to minimize risk and protect consumer privacy. Anonymized to protect privacy our data is always trustworthy, always safe.
Explore Our Data Solutions
Consultants
Provide your clients with detailed, actionable
market insights that help drive revenue growth.
Financial Services
Activate cardholders through powerful
loyalty programs and personalized offers.
Platforms
Seamlessly stitch together multiple datasets to
gain a complete view of consumer purchases.
