How It Works
Our data is made to connect with yours. We knit together multiple data sets to create the fabric of our proprietary Affinity Purchase Graph, the heart of our solutions. Easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.
We receive a daily feed of individual-level debit and credit card transactions
Raw data is enriched with geolocation, demographic, behavioral, psychographic and partner data
Proprietary data science surfaces the signals of consumer purchase behavior
Signals are packaged into solutions that grow brand and market share
Explore Our Data Solutions
Provide your clients with detailed, actionable
market insights that help drive revenue growth.
Activate cardholders through powerful
loyalty programs and personalized offers.
Seamlessly stitch together multiple datasets to
gain a complete view of consumer purchases.