Drive Growth
in Retail & QSR with
Data-Driven Insights
To thrive in the competitive retail and quick-service restaurant (QSR) markets, understanding consumer behavior is critical. Affinity Solutions delivers the consumer insights you need to make informed, data-backed decisions that increase customer loyalty, grow market share, and boost profitability.
Impactful Insights.
Optimal Outcomes.
Traditional retail metrics only scratch the surface. Affinity Solutions’ Consumer Purchase Insights reveals what’s happening outside of your four walls, adding valuable competitive and consumer insights to your data for smarter strategies.
Why Retailers Choose Affinity Solutions:
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Expand Market Share
Capture untapped customer segments by leveraging broader market and competitive insights to outperform rivals. -
Maximize Marketing ROI
Connect media investments directly to real purchase behavior, ensuring every marketing dollar drives measurable impact. -
Enhance Customer Loyalty
Reduce churn and build stronger relationships through personalized campaigns.
Retail Intelligence, Redefined
Understand customer loyalty, brand performance, and competitive benchmarks in real-time with insights from 18 billion annual credit and debit card transactions.
With tools developed in partnership with the National Retail Federation (NRF), CNBC, and Pyxis by Bain & Company, Affinity Solutions delivers the most accurate consumer and competitive intelligence to help you outpace the competition.
CNBC/NRF Retail Monitor, Powered by Affinity Solutions
As featured monthly on Squawk Box, the CNBC/NRF Retail Monitor offers exclusive monthly retail insights to help you stay ahead in a fast-changing market.
- Understand Consumer Spending: Gain a clear picture of how and where consumers shop with real transaction data.
- Respond to Behavior Shifts in Real Time: Adapt strategies to changing trends instantly.
- Benchmark Against the Industry: Use monthly insights to measure your performance within the competitive landscape.
The Retail Monitor transforms spending data into intelligence you can act on.
NRF Retail Monitor Plus, Powered by Affinity Solutions
Exclusively for NRF members, this enhanced tool delivers deeper insights tailored to retail specific challenges.
- Discover Industry-Specific Insights: Access detailed, sector-focused data to tackle your unique challenges.
- Stay Ahead of Market Trends: Anticipate and adapt to changes with timely insights.
- Confident, Data-Driven Decisions: Guide your strategies using robust purchase data.
Consumer Insights Studio
Built to address the complexities of modern retail, Consumer Insights Studio offers a customizable platform that delivers insights down to the merchant, demographic, and geographic levels.
- Pinpoint Shared Behaviors: Discover how and where customers shop to target them more effectively.
- Leverage AI to Uncover New Growth Areas: AI and advanced analytics illuminate hidden trends and opportunities you might otherwise miss, revealing untapped potential for growth.
- Customizable, Goal-Oriented Reporting: Access pre-built templates, dashboards, and tailored metrics with data that can be seamlessly exported into in-house analytics systems.
Powered by Affinity Solutions, the National Retail Federation, and Pyxis by Bain & Company, Consumer Insights Studio delivers the intelligence needed to drive smarter marketing strategies.
Plan Smarter, Target Precisely, and
Measure What Matters
Get the complete view of consumer behavior to drive smarter, data-backed decisions across the entire marketing process—whether you’re focused on bringing customers through your doors or maximizing partnerships.
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1
Plan with Precision: Leverage trend analysis and spending insights to anticipate shifts in consumer behavior and stay ahead of the curve.
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2
Activate High-Intent Audiences: Go beyond demographics—use real-world purchase data to target audiences.
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3
Measure What Matters: Connect campaigns directly to purchases and refine strategies based on proven outcomes.
With Affinity Solutions, retail marketers gain the insights and tools needed to create
impactful strategies, build stronger brand partnerships, and maximize ROI across all
marketing efforts.
