Consumer Purchase Audiences

Discover the Power of
Purchase-Based
Audience Targeting

Consumer behavior is unpredictable. You need a better
understanding of your audience – who they are, what they love,
and how they spend.

Target Brands, Categories and Lifestyle Segments

Using purchase-based audience targeting, increase conversions, acquire new customers, reduce customer churn, and more.

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Conquest Competitors’ Customers

Use brand segments to target your ads to buyers of named competitors

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Personalize Offers

Use category segments to personalize offers based on individual purchase history

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Promote Your Products

Use lifestyle segments to market your products to audiences with relevant lifestyles

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Win Back Lapsed Customers

Create a custom segment of your customers who have become less active

Why Leading Brands Trust Affinity’s
Consumer Purchase Audiences

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Recency

Purchase data is received daily from financial partners

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Matchable

First and third-party data can be matched to purchase data for deeper insights

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Consented

Bank partners and their customers have given consent to use their data for insights

How It Works

01

Card transaction history is used to identify shoppers of a given brand.

02

A model using named brand shoppers predicts the probability of purchasing from the brand.

03

Consumers with high scores are segmented into Consumer Purchase Audiences.

Audiences Overview

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Brands & Categories

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Sample Lifestyle Audiences

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Sample Categories

Grocery

Jewelry Stores

Airlines

Footwear Retailers

Automotive

Casual Dining

Insurance Providers

Tax Services

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Sample Lifestyle Audiences

Dog Owners

NBA Fans

Pizza Lovers

Luxury Car Lovers

Golfers

Skiers

Vitamin Shoppers

Dating Services

Get Audiences at Major Data Marketplaces

Explore Additional Comet™ Solutions

Discover How Affinity Solutions Can Help Your Business Grow