Consumer Purchase Audiences
Discover the Power of
Purchase-Based
Audience Targeting
Consumer behavior is unpredictable. You need a better
understanding of your audience – who they are, what they love,
and how they spend.
Target Brands, Categories and Lifestyle Segments
Using purchase-based audience targeting, increase conversions, acquire new customers, reduce customer churn, and more.
Conquest Competitors’ Customers
Use brand segments to target your ads to buyers of named competitors
Personalize Offers
Use category segments to personalize offers based on individual purchase history
Promote Your Products
Use lifestyle segments to market your products to audiences with relevant lifestyles
Win Back Lapsed Customers
Create a custom segment of your customers who have become less active
Why Leading Brands Trust Affinity’s
Consumer Purchase Audiences
Recency
Purchase data is received daily from financial partners
Matchable
First and third-party data can be matched to purchase data for deeper insights
Consented
Bank partners and their customers have given consent to use their data for insights
How It Works
Audiences Overview
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Brands & Categories
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Sample Lifestyle Audiences
Sample Categories
Grocery
Jewelry Stores
Airlines
Footwear Retailers
Automotive
Casual Dining
Insurance Providers
Tax Services
Sample Lifestyle Audiences
Dog Owners
NBA Fans
Pizza Lovers
Luxury Car Lovers
Golfers
Skiers
Vitamin Shoppers
Dating Services
Get Audiences at Major Data Marketplaces
