Consumer Purchase Audiences

Discover the Power of Purchase-Based Audience Targeting

We combine real purchase history with predictive modeling to identify the audiences most likely to buy from you next.

Woman using tap to pay with a credit card at a store

Target Consumers Based on What They Buy

Achieve your most ambitious marketing goals with audiences built on
the largest, deterministic transaction dataset.

Win New
Customers

Acquire new customers by reaching in-category consumers who don’t buy your brand yet

Conquest Competitor’s Customers

Use brand segments to reach buyers of named competitors

Grow
Loyalty

Reach your best customers and get them to buy more often

Win Back Lapsed
Customers

Re-engage your customers who have become less active with your brand

Consumer Purchase Audiences

A powerful portfolio of audience targeting solutions offering four ways to
achieve precise targeting, smarter activation, and measurable impact.

Syndicated

Turnkey Scale and Performance

Pre-built, predictive audiences across brands, categories, and lifestyle segments—designed for rapid activation and seamless deployment across major platforms.

Custom

Tailored Audiences, Your Way

Set your criteria and seed logic, and we create custom audiences powered by purchase data and predictive models.

Premium Tentpole Audiences

Seasonal Moments, Ready to Activate

Turnkey audiences built for every major seasonal moment. Available exclusively through Affinity Solutions and backed by real purchase data, these audiences help you reach high-intent shoppers at the exact right time.

Predictor Scores

Score Purchase Intent Precisely

Access purchase likelihood scores at the brand, category, and lifestyle levels to power your own audience segments and optimize personalization, decisioning, and targeting strategies.