Consumer Purchase Audiences logo by Affinity Solutions

Consumer Purchase Audiences

Discover the Power of
Purchase-Based
Audience Targeting

Consumer behavior is unpredictable. You need a better
understanding of your audience โ€“ who they are, what they love,
and how they spend.

Target Brands, Categories and Lifestyle Segments

Using purchase-based audience targeting, increase conversions, acquire new customers, reduce customer churn, and more.

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Conquest Competitorsโ€™ Customers

Use brand segments to target your ads to buyers of named competitors

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Personalize Offers

Use category segments to personalize offers based on individual purchase history

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Promote Your Products

Use lifestyle segments to market your products to audiences with relevant lifestyles

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Win Back Lapsed Customers

Create a custom segment of your customers who have become less active

Why Leading Brands Trust Affinityโ€™s
Consumer Purchase Audiences

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Recency

Purchase data is received daily from financial partners

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Matchable

First and third-party data can be matched to purchase data for deeper insights

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Consented

Bank partners and their customers have given consent to use their data for insights

How It Works

01

Card transaction history is used to identify shoppers of a given brand.

02

A model using named brand shoppers predicts the probability of purchasing from the brand.

03

Consumers with high scores are segmented into Consumer Purchase Audiences.

Audiences Overview

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Brands & Categories

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Sample Lifestyle Audiences

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Sample Categories

Grocery

Jewelry Stores

Airlines

Footwear Retailers

Automotive

Casual Dining

Insurance Providers

Tax Services

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Sample Lifestyle Audiences

Dog Owners

NBA Fans

Pizza Lovers

Luxury Car Lovers

Golfers

Skiers

Vitamin Shoppers

Dating Services

Get Audiences at Major Data Marketplaces

Discover How Affinity Solutions Can Help Your Business Grow