Consumer Purchase Lift
Measure Completely. Optimize Instantly.
Drive incrementality with the one metric
that matters most: the purchase.
Stop wondering if your marketing is working.
Get undeniable proof.
Consumer Purchase Lift goes beyond impressions and clicks to deliver the real sales impact of marketing campaigns. Measure incrementality — during your campaigns and after — to fine-tune strategies in
real-time and achieve superior outcomes.
Understand key growth drivers and find your winning formula
See whether new customers are buying or loyal ones are spending more, so you can invest in marketing that delivers real, sustainable growth.
Sales Growth
Spend Rate shows you the average spend by those who saw the ad
Customer Acquisition
Shop Rate shows you the % that saw the ad and made a purchase
Customer Loyalty
Purchase Rate shows you transactions per unique shopper
Basket Size
Purchase Size shows you average spend per transaction
Why Leading Brands Trust Affinity’s
Consumer Purchase Lift
Accurate
Powered by our industry leading, deterministic and consented consumer purchase data, across all spend categories, channels, geographies, and demographics
Comprehensive
A range of incremental spend lift metrics provide insights into the true drivers of sales growth resulting from ad exposure
Real-Time
Measurement metrics are updated daily and available 24/7
Trusted
Validated as the true measure of consumer spend by leading news, research, consulting & government entities including the National Retail Federation (NRF), CNBC, and more
How Consumer Purchase Lift Works
The Proof is in the Purchase
Unlike other methods, we use actual credit and debit card data to precisely measure your marketing effectiveness.
Your Outcomes, Your Way
Measure your campaigns your way. We offer diverse solutions and expert support to align with your unique needs and objectives.
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1
Data Clean Room: Leverage a secure and controlled environment for on-demand access to data and insights.
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2
API: Seamlessly integrate into your existing data infrastructure for maximum control and customization.
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3
Managed Service: Our team of professionals provides expert support, handling data exchange and processing, and delivering customized reporting tailored to specific needs.
Testimonials
Brian Kaminsky, Chief Data Officer
“By partnering with Affinity to measure the impact of Mattress Firm’s digital audio advertising, particularly on their bottom line, we were able to demonstrate the power of the brand’s partnership with iHeart to drive sales and strong ROI. We also gained insights to optimize campaign performance that we are already applying.”
How We’ve Made an Impact
Challenge
Mattress Firm needed to prove digital audio leads to purchases at brick-and-mortar locations to justify continued spend.
Solution
iHeartMedia and Mattress Firm partnered with Affinity Solutions to validate incremental sales impact driven from podcast media investments on iHeart Podcasts. Our Consumer Purchase Lift measured sales outcomes over a three-month campaign period that was based on this custom audio content.
Results
45%
Lift in Incremental Sales
4x
Return on Ad Spend
Retail Media – The Incrementality Imperative
April 3, 2025
Retail media is growing fast, but measurement still has a long way to go. Our first Outcomes Collective blog tackles two major challenges—standardization and incrementality—and outlines five key standards to help retailers improve measurement and drive better outcomes.
Beet Retreat Interview – Part 1: Outcomes Measurement
April 2, 2025
“The best proxy for a purchase is a purchase.” That’s how our Chief Commercial & Marketing Officer, Damian Garbaccio, put it in a recent interview where he discussed the power of real purchase data in driving measurable outcomes.
The Future of Data is Consented: Why Consumer Privacy Must Be a Priority
March 12, 2025
Data privacy and security are reshaping digital media and advertising. The days of using consumer data without clear consent are over. Privacy-compliant, consented data isn’t just a legal requirement—it’s a strategic must.