Consumer Purchase Lift
Measure the Sales
Impact of Your Marketing
Directly connect your media campaigns to the metric
that matters most – consumer purchase.
Validate ROI with Purchases, Not Proxies
Craft custom views of your campaign sales performance to get the insights most relevant to your needs
Spend Rate
Average spend per exposed ID
Shop Rate
Unique shoppers per exposed IDs
Purchase Rate
Transactions per unique shopper
Purchase Size
Average spend per transaction
Spend per Shopper
Average spend per unique shopper
How Our Consumer Purchase Data
Measures Sales Lift
Why Leading Brands Trust Affinity’s
Consumer Purchase Lift
Complete Coverage
Purchase data is captured across all spend categories, channels, geographies, and demographics
Deeper Insights
A range of spend lift metrics provide insights into consumer behavior and competitors
Near Real-Time Results
Measurement results are updated daily and available 24/7
Improve Marketing Measurement Accuracy
How We’ve Made an Impact
Objective
Mattress Firm partnered with Affinity Solutions to validate incremental sales impact driven from podcast media investments on iHeartPodcasts. The main objective was to determine if digital audio leads to purchases at brick-and-mortar locations to justify continued spend.
Strategy
Mattress Firm featured a custom podcast called “Chasing Sleep,” created in partnership with the Spark Foundry Content team and iHeartMedia’s Ruby Studio.
iHeartMedia partnered with Affinity Solutions to measure sales outcomes over a three-month campaign period that was based on this custom audio content. How it works :
1. Media exposure file is matched to Affinity purchase data
2. Spend and conversion lift is calculated and compared to a representative, non-biased control group
3. Campaign cost data enables the calculation of incremental sales and return on ad spend (ROAS)
Results
45%
Lift in Incremental Sales
4x
Return on Ad Spend
Testimonials
Brian Kaminsky, Chief Data Officer
“By partnering with Affinity to measure the impact of Mattress Firm’s digital audio advertising, particularly on their bottom line, we were able to demonstrate the power of the brand’s partnership with iHeart to drive sales and strong ROI. We also gained insights to optimize campaign performance that we are already applying.”
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