December 19, 2023

Podcast: How Transaction Data Helps Brands Build Deeper Connections with Customers

Affinity’s CEO, Jonathan Silver, was a featured guest on The Daily, a Behind the Numbers podcast from eMarketer.

On this episode, Vice President of Content at Insider Intelligence, Suzy Davidkhanian and CEO of Affinity Solutions, Jonathan Silver, discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with customers, and what’s next for consumer purchase data.

Click here to listen on Apple Podcasts or here to listen on Spotify.

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