Consumer Purchase Insights
Turn Insights Into Action
Consumer Purchase Insights (CPI) gives your brand unmatched visibility into spending behaviors—across and between brands—to power real-time decisions that drive results.
Powered by Comet™, our proprietary AI technology, CPI illuminates the stories behind the path to purchase, enabling brands to develop adaptive strategies, accelerate growth, retain customers, and measure outcomes with the one metric that matters most: the purchase.
Unmatched Scale, Recency, and Accuracy
CPI offers a complete, granular view of spending across brands and categories, to inform a wide array of growth strategies. Built on 150MM credit and debit card transactions, its accuracy, recency, and privacy-compliant design provide unparalleled clarity into consumer habits.
Solve Your Biggest
Business Challenges
Drive customer loyalty, expand market share, and get a full view into consumer behavior across brands with CPI. Tackle key business challenges with data-driven precision to drive growth.
Optimize Brand Strategies
Market Share Analysis: Monitor shifts in market share and uncover emerging trends to refine strategies and stay ahead.
Customer Retention: Identify churn drivers and segment data by audience, geography, or income to build targeted retention plans.
Brand Loyalty: Analyze buying patterns to turn occasional shoppers into loyal customers.
Outperform Competitors
Cross-Shopping Insights: See where customers shop, how often, and how much they spend to fine-tune targeting and messaging.
Brand Overlap: Analyze overlapping audiences with competing brands to uncover opportunities for differentiation or potential partnerships.
Improve Campaign Performance
Audience Targeting: Pinpoint high-value customer segments and maximize campaign effectiveness using real purchase data.
Predictive Modeling: Forecast purchasing behavior to identify and engage your most valuable customers.
Measurement and Attribution: Connect campaigns to purchase outcomes to prove ROAS and refine future strategies.
Data for Every Stage of Your Strategy
Transform your marketing lifecycle. From planning to measurement, CPI delivers the insights that ignite growth.
Insights
Gain visibility into market share,
competitive benchmarks, customer
churn, and cross-shopping behavior.
Planning
Build high-intent segments with enriched CRM profiles and predictive analytics.
Measurement
Use real-time, deterministic
purchase data to evaluate sales
impact, incremental lift, ROAS,
and more.
Activation
Launch high-performing
campaigns informed by real
purchase behaviors.
The Keys to Transformation
Three direct and protected ways to access granular transaction data, allowing maximum creative flexibility on cohorting and analysis.
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1
Data Clean Room: Provides access to actual transactions data queried via clean rooms for ultimate security.
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2
API: Enables immediate access to aggregated insights built on actual transaction data.
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3
Managed Service: Delivers customized reports packaged and delivered according to client specifications.
How We’ve Made an Impact
Business Challenge
A regional supermarket was losing market share but lacked visibility into shifting customer spending and competitive threats. They needed to understand the “why” behind customer churn to regain market share.
Solution
With Consumer Purchase Insights, the retailer tracked spending shifts, pinpointed competitive threats, and analyzed cross-shopping behavior. These insights identified actions to mitigate competitive risks and seize opportunities to retain high-value customers.
Insights to Action
Because they uncovered a growing share of wallet shifting to smaller regional competitors, particularly among top-spending customers, the supermarket implemented strategic pricing adjustments and more precise, targeted campaigns. The result? They successfully reversed their market share decline.
The Trusted Source of Truth for 500+ Global Companies
