Card-Linked Engagement
Create High-Value
Cardholder Offers
Target and engage strategically important customer segments
through personalized incentives.
Increase Cardholder Engagement Across All Segments
Translate deep cardholder insights into personalized, high-value engagement strategies that deliver results.
Activate New Customers
Instill daily spend habits with your card to increase LTV.
Wake Up Inactive Customers
Bring your card top of mind and top of wallet.
Unlock Headroom For Low-Actives
Capture spend from their other cards.
Win Back Attritors
Reverse declining spend behaviors before they completely churn.
Break Through the Noise with
Personalized High Value Incentives
Bank Controlled Targeting
Target new, likely attritors, low actives, inactive and other important segments
Everyday Spend Categories
Choose popular categories such as gas stations, grocery stores and restaurants
Cross Sell Other Bank Products
Incentivize cardholders to add additional bank products like mortgages
Up to 40% Cash Bonuses
Offer cash bonus amounts that will grab attention
How Card-Linked Offers Work
How We’ve Made an Impact
Business Challenge
Win back likely attritors for top 10 national issuer
Solution
Leveraged Card-Linked Engagement insights to create personalized, high value incentive offers for core audience
Key Outcomes
+12% Lift
in % Cards Active
+$85
Incremental Spend (Per Card/Month)
