Card-Linked Engagement

Create High-Value
Cardholder Offers

Target and engage strategically important customer segments
through personalized incentives.

Increase Cardholder Engagement Across All Segments

Translate deep cardholder insights into personalized, high-value engagement strategies that deliver results.

Activate New Customers

Instill daily spend habits with your card to increase LTV.

Wake Up Inactive Customers

Bring your card top of mind and top of wallet.

Unlock Headroom For Low-Actives

Capture spend from their other cards.

Win Back Attritors

Reverse declining spend behaviors before they completely churn.

Break Through the Noise with
Personalized High Value Incentives

Bank Controlled Targeting

Target new, likely attritors, low actives, inactive and other important segments

Everyday Spend Categories

Choose popular categories such as gas stations, grocery stores and restaurants

Cross Sell Other Bank Products

Incentivize cardholders to add additional bank products like mortgages

Up to 40% Cash Bonuses

Offer cash bonus amounts that will grab attention

How Card-Linked Offers Work

01

Development

Offer terms (e.g. bonus points vs. cash-back) are agreed to with the bank

02

Targeting

Target your offers based on purchase history (e.g. acquisition or lapsed)

03

Distribution

Offers can be promoted via the bank’s app, website, and/or via email

04

Qualified Purchase

Cardholders use their bank card to make a purchase which fulfills the offers’ requirements

05

Performance Fee & Reward

Merchants pay a performance fee and the cardholder receives the reward

How We’ve Made an Impact

Business Challenge

Win back likely attritors for top 10 national issuer

Solution

Leveraged Card-Linked Engagement insights to create personalized, high value incentive offers for core audience

Key Outcomes

+12% Lift
in % Cards Active

+$85
Incremental Spend (Per Card/Month)

Discover How Affinity Solutions Can Help Your Business Grow