Consumer Bank Campaigns

Reach and Activate
New Customers

Promote performance-based offers to millions
of bank card customers.

Increase Sales Through Low Fee, High Reward Card-Linked Offers

Activate your customers with irresistible card-linked offers that drive engagement and boost your bottom line.

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No Fees For Impressions

Performance fees are only assessed for activated purchases, not impressions

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Proactive Email Engagement

Increase offer exposure with proactive emails sent to targeted cardholders

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More Accurate Targeting

Daily transaction fees from banks ensure that targeting is based on recent purchase data

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Better Results Visibility

See campaign results via a real-time dashboard and receive last four digits of all qualified transactions

How Card-Linked Offers Work

01

Development

Offer terms (e.g. bonus points vs. cash-back) are agreed to with the bank

02

Targeting

Target your offers based on purchase history (e.g. acquisition or lapsed)

03

Distribution

Offers can be promoted via the bank’s app, website, and/or via email

04

Qualified Purchase

Cardholders use their bank card to make a purchase which fulfills the offers’ requirements

05

Performance Fee & Reward

Merchants pay a performance fee and the cardholder receives the reward

Choose the Visibility and Targeting Precision That is Right for You

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Explore Our Marketing Solutions

Discover how Comet™, the first intelligence platform that uses consumer purchase and media consumption data
as the definitive source of truth for marketing performance, can help drive better business outcomes.

Find Out How Affinity Solutions Can Help Your Business Grow