Engage Cardholders
With High-Value Offers

Leverage profound insights into consumer spending behavior to go beyond generic cardholder offers and craft personalized experiences that captivate and activate.

– Up to 8x Increase in Offer Activation Rates
– Up to 10x Increase in Offer Usage Rates
– Up to 4x Increase in Cardholder Spend

Redefining Customer
Engagement for Financial Services

Affinity Solutions uses real-time data from more than 140 million debit and credit cards to help you build actionable, revenue-generating strategies for your clients.


Understand how your portfolio performs and opportunities for growth relative to peer banks


Predict the right combination of offers and experiences most likely to drive cardholder engagement


Deploy personalized offers and experiences to drive impact across a credit or debit portfolio

Unrivaled Data Quality and Accuracy


How We’ve Made an Impact

Business Challenge

A top 10 national issuer wanted to activate new customers and declining spenders.


Through Card-Linked Engagement, Affinity matched cardholders with unique offers personalized based on previous purchase insights to activate users.

Key Outcomes

+ 39%
Increase in Activation for Declining Spenders

+ 52%
Increase in Earned for Declining Spenders

Explore Our Financial Services Solutions

Discover How Affinity Solutions Can Help Your Business Grow