Engage Cardholders
With High-Value Offers
Leverage profound insights into consumer spending behavior to go beyond generic cardholder offers and craft personalized experiences that captivate and activate.
– Up to 8x Increase in Offer Activation Rates
– Up to 10x Increase in Offer Usage Rates
– Up to 4x Increase in Cardholder Spend
Redefining Customer
Engagement for Financial Services
Affinity Solutions uses real-time data from more than 140 million debit and credit cards to help you build actionable, revenue-generating strategies for your clients.
Discover
Understand how your portfolio performs and opportunities for growth relative to peer banks
Plan
Predict the right combination of offers and experiences most likely to drive cardholder engagement
Optimize
Deploy personalized offers and experiences to drive impact across a credit or debit portfolio
Unrivaled Data Quality and Accuracy
How We’ve Made an Impact
Business Challenge
A top 10 national issuer wanted to activate new customers and declining spenders.
Solution
Through Card-Linked Engagement, Affinity matched cardholders with unique offers personalized based on previous purchase insights to activate users.
Key Outcomes
+ 39%
Increase in Activation for Declining Spenders
+ 52%
Increase in Earned for Declining Spenders
Explore Our Financial Services Solutions
