Comet™ AI-Powered Insights

Superior Technology.
Optimal Outcomes.

Comet™, our proprietary AI technology, transforms real-time consumer purchase data into actionable insights. Comet™ powers solutions that enable business and marketing leaders to build stronger customer connections, outpace competitors, and drive superior outcomes by delivering unparalleled visibility into real purchase behaviors. Optimize every marketing decision and turn insights into action with precision and confidence.

The Comet™ Difference:
Precision That Powers Performance

Comet™ reveals consumer purchase habits, by analyzing billions of daily transactions to surface high-quality insights you can trust through a proprietary process that ensures accuracy, relevance, and security. Here’s how it works:

01
Cleansing
Filters and normalizes data to ensure consistency and accuracy.
02
Transformation
Converts raw inputs into meaningful, interoperable data ready for action.
03
Unification
Integrates diverse data sources into a single, comprehensive consumer view, enhancing matchability.
04
Safeguarding
Privacy-first data handling with advanced obfuscation, anonymization, and protection.
05
Tagging
Links purchases to specific retailers by brand, channel, and location.
06
Enrichment
Adds demographics, geolocation, and lifestyle layers for a holistic consumer view.

Comprehensive Data,
Complete Understanding

Comet™ technology enables insights that drive every stage of the marketing lifecycle.

Insights

Identify market opportunities, measure brand health, and track customer loyalty.

Planning

Use predictive insights and enriched CRM data to target with precision.

Measurement

Validate ROI with direct connections to consumer purchases, refining strategies for sustained growth.

Activation

Create high-performing campaigns using real-time purchase data to engage intent-driven audiences.

The Keys to Transformation

Four ways to access our powerful, privacy-compliant data:

  • 1

    Data Clean Room: Provides access to actual transactions data queried via clean rooms for ultimate security.

  • 2

    API: Enables immediate access to aggregated insights built on actual transaction data.

  • 3

    Managed Service: Delivers customized reports packaged and delivered according to client specifications.

  • 4

    Data Feed: Offers access to granular row level data allowing for tailored analysis and seamless integration into existing products and systems.

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