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Comet™ AI-POWERED PLATFORM.

Superior Technology.
Optimal Outcomes.

Comet™, our proprietary AI technology, transforms real-time consumer purchase data into actionable insights. Comet™ powers solutions that enable business and marketing leaders to build stronger customer connections, outpace competitors, and drive superior outcomes by delivering unparalleled visibility into real purchase behaviors. Optimize every marketing decision and turn insights into action with precision and confidence.

The Comet™ Difference:
Precision That Powers Performance

Comet™ reveals consumer purchase habits, by analyzing millions of daily transactions to surface high-quality insights you can trust through a proprietary process that ensures accuracy, relevance, and security. Here’s how it works:

01
Cleansing
Filters and normalizes data to ensure consistency and accuracy.
02
Transformation
Converts raw inputs into meaningful, interoperable data ready for action.
03
Unification
Integrates diverse data sources into a single, comprehensive consumer view, enhancing matchability.
04
Safeguarding
Privacy-first data handling with advanced obfuscation, anonymization, and protection.
05
Tagging
Links purchases to specific retailers by brand, channel, and location.
06
Enrichment
Adds demographics, geolocation, and lifestyle layers for a holistic consumer view.

Transform Every Stage of Your Marketing Strategy

Comet™ technology enables insights that drive every stage of the marketing lifecycle.

Plan

Gain visibility into market share,
competitive benchmarks, customer churn, and cross-shopping behavior.

Activate

Target high-propensity buyers for specific brands or categories, based on bank-verified purchase behavior.

Optimize

Refine campaigns in-flight
with real-time visibility into advertising impact on sales.

Measure

Evaluate sales impact, incremental lift, ROAS and more using real-time, deterministic purchase data.

The Keys to Transformation

Three direct and protected ways to access granular transaction data, allowing maximum creative flexibility on cohorting and analysis.

  • 1

    Data Clean Room: Provides access to actual transactions data queried via clean rooms for ultimate security.

  • 2

    API: Enables immediate access to aggregated insights built on actual transaction data.

  • 3

    Managed Service: Delivers customized reports packaged and delivered according to client specifications.

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