New solution helps advertisers measure purchases, revenue, and return on ad spend across online and offline channels
NEW YORK, NY — November 4, 2026 – Digital Remedy, a performance media partner for brands and agencies, today announced a partnership with Affinity Solutions, the leading consumer purchase insights company, to introduce Merchant Intelligence, a new measurement offering that helps advertisers better understand how their digital media campaigns connect to real-world consumer purchases to drive growth.
Powered by Affinity Solutions’ comprehensive consumer transaction data drawn from more than 290 million debit and credit cards, Merchant Intelligence connects Digital Remedy’s campaign exposure data with observed purchasing behavior at the household level. The offering gives advertisers greater visibility into purchases, revenue, and return on ad spend (ROAS), including in-store transactions that traditional digital tracking methods often miss.
Launching with an initial focus on quick-service restaurants (QSR) and retail, Merchant Intelligence addresses a longstanding challenge for advertisers: understanding what happens after consumers see an ad. By connecting media exposure with proven purchase behavior, the offering helps brands evaluate performance beyond clicks and impressions and make more informed media investment decisions.
“QSR and retail marketers have been optimizing the sales they can track online, while much of the business still happens at the register,” said Matt Fanelli, the CRO at Digital Remedy. “Through our partnership with Affinity Solutions, advertisers can see verified in-store and online purchases next to their media delivery in Echo, Digital Remedy’s measurement platform. That shows them which campaigns and channels are associated with purchases, and with weekly data, they can shift budget while the campaign is still running.”
Connecting Media Exposure to Purchase Behavior
Merchant Intelligence combines Digital Remedy’s media delivery data with Affinity Solutions’ comprehensive consumer purchase insights. By matching campaign impressions with household-level transaction activity, advertisers can evaluate purchasing patterns among exposed audiences and compare them with unexposed groups.
The offering provides two complementary reports within Echo:
- Performance Summary Report: Provides a campaign-level view of media delivery alongside verified purchases, revenue, and ROAS. It also compares purchasing behavior between exposed and unexposed audiences, including purchase rates, average transaction value, and purchase frequency.
- Conversion Insights Report: Offers a deeper look at purchasing activity across campaigns, creatives, publishers, media types, and devices. It also provides insights into purchase timing, store locations, online versus in-store transactions, and available audience demographics.
With weekly purchase data available during campaigns, advertisers can identify purchasing trends and use those insights to inform ongoing optimization. Post-campaign reporting provides a broader view of observed sales performance and opportunities to improve future media investments.
“Today’s advertisers need to prove bottom-line performance, yet measuring the real-world impact of omnichannel campaigns has historically been fragmented,” said Phil Lore, Chief Growth Officer at Affinity Solutions. “By combining our Consumer Purchase Insights with Digital Remedy’s media delivery data, we’re helping advertisers better understand how campaign exposure impacts purchasing behavior across online and offline channels offering a clearer picture of their media performance.”
Merchant Intelligence can also support measurement for travel and hospitality, automotive, entertainment, and other consumer-facing industries. The offering is available for eligible campaigns across display, mobile, audio, CTV, and online video, subject to advertiser and data coverage requirements.
For more information about Merchant Intelligence and Digital Remedy’s measurement capabilities, reach out on DigitalRemedy.com.
About Digital Remedy
Digital Remedy is a performance media partner for brands and agencies, delivering omnichannel media planning, activation, and optimization across CTV, video, display, audio, native, social, search, and DOOH. Powered by its Echo measurement platform, Digital Remedy gives marketers unified visibility into what’s working across channels, connecting investment to real business outcomes. Recognized with the Digiday Technology Award and named to Crain’s Best Places to Work multiple years running, Digital Remedy serves a client roster of top-tier brands and agencies nationwide.
About Affinity Solutions
Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 290 million debit and credit cards. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit us at www.affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.
