Every Purchase Tells a Story
At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 18 billion annual purchases, offering a gateway to actionable insights.
Affinity Solutions is Your Strategic Advantage
Transcend the limitations of traditional data and technology. Join industry leaders in a new paradigm.
We weave transaction data from over 150 million credit and debit cards into a tapestry of meaningful insights that enable optimal outcomes.
Outperform Your Competitors
Access the Largest Deterministic Consumer Purchase Dataset in the U.S. and U.K.*
Gain a holistic view of consumer behavior to make data-driven decisions and build more meaningful customer relationships. Our comprehensive consumer purchase dataset reveals daily spending behaviors capturing important nuances across and between brands, categories, geographies, and channels.
150 M+
credit and debit cards
$900 B+
annual spend
18 B+
annual transactions
5 years
of historical data
5300+
brands
*Contact an Affinity Solutions representative to learn about our UK data scale.
The Source of Truth for 500+ Global Companies.
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutionsโย Consumer Purchase Insightsย enhance first-party data with a complete market perspectiveโdelivering competitive and consumer insights beyond your walls to drive smarter business strategies.ย
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Retail’s Next Chapter Is Here
January 12, 2025
Built to address the complexities of modern retail, Consumer Insights Studio offers customizable insights down to the merchant, demographic, and geographic levels.
January CNBC/NRF Retail Monitor Shows Sales Drop From December But Strong Gains YoY
February 10, 2025
Shoppers spent less in January than they did during the busy holiday month before, but retail sales had strong year-over-year gains nonetheless.
Disney + Affinity Solutions
January 6, 2025
Disney Introduces New Data Platform for Advertisers with Affinity Solutions at CES.