The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels.
0 MM+
credit and debit cards
$ 0 B+
annual spend
0 B+
annual transactions
0 years
of historical data
0 +
brands
Comet™
Draw a Straight Line from Campaign to Conversion
Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.
Unparalleled Scale
See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.
Real-Time Insights
Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable
Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Marketing
Connect the Dots between
Campaigns and Conversions
For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer spending.
Consulting
Gain Actionable
Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Financial Services
Create Powerful Cardholder
Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Game-Changing Monthly Retail Monitor Announced by CNBC, NRF and Affinity Solutions
November 13, 2023
The National Retail Federation (NRF) and CNBC today announced the launch of their new monthly “CNBC/NRF Retail Monitor,” powered by Affinity Solutions, and the release of October 2023 retail sales data.
Affinity Solutions’ Sean Welsh shares his expert insights on the Banking and Payments Show
October 31, 2023
Sean Welsh from Affinity Solutions, Rob Rubin, and Tiffani Montez from Insider Intelligence reveal the keys to unlocking the full potential of data and technology in the Financial Services Industry during the unprecedented Age of Consumer Choice.
Mastering Video Engagement with Consumer Purchase Audiences [Part 4 of 4]
October 25, 2023
In a world where competition rages and attention spans wane, the mission was crystal clear: raise video completion rates to unparalleled levels. Our client was committed to ensuring that their video content caught the eye and held the viewer’s attention till the very last frame.
