The Leading
Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive revenue growth.


New Infographic: Travel Trends Take Flight

Our new infographic takes you on a journey into the heart of American wanderlust, where data derived from our advanced data analytics capabilities transforms into a constellation of insights.

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Insights to Action

A blog series exploring how to gain deeper audience understanding – who they are, how they spend, and where they buy – to inspire meaningful action.

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Introducing Comet™

Affinity Solutions launches Comet™, a new consumer purchase insights platform that allows marketers to tap the power of Purchase Media Metrics (PMM™) to measure media success.

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The Largest Deterministic
U.S. Consumer Purchase Dataset

Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels. 

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credit and debit cards

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annual spend

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annual transactions

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of historical data

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Draw a Straight Line from Campaign to Conversion

Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.

Unparalleled Scale

See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.

Real-Time Insights 

Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.

Enriched Audiences

Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.


Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.  


Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.

The Trusted Source of Truth for 500+ Global Companies.


Connect the Dots between
Campaigns and Conversions

For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer spending.


Gain Actionable
Market Insights

For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Financial Services

Create Powerful Cardholder
Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity

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New Infographic: Travel Trends Take Flight

Every journey begins with a single swipe. But what stories do these swipes tell as travelers transition from the mundane to the magnificent? Check out Affinity Solutions’ infographic illuminating US Travel trends as we transform millions of transactions into a constellation of insights.

iHeart_Mattress Firm Case Study

iHeartMedia Podcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm using Affinity Solutions Consumer Purchase Lift

Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions

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Affinity Solutions Bolsters Leadership Team With Kalyan Lanka as Chief Product Officer

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.  

Discover How Affinity Solutions Can Help Your Business Grow