The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels.
0 MM+
credit and debit cards
$ 0 B+
annual spend
0 B+
annual transactions
0 years
of historical data
0 +
brands
Comet™
Draw a Straight Line from Campaign to Conversion
Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.
Unparalleled Scale
See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.
Real-Time Insights
Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable
Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Marketing
Connect the Dots between
Campaigns and Conversions
For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer spending.
Consulting
Gain Actionable
Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Financial Services
Create Powerful Cardholder
Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
New Infographic: Travel Trends Take Flight
September 12, 2023
Every journey begins with a single swipe. But what stories do these swipes tell as travelers transition from the mundane to the magnificent? Check out Affinity Solutions’ infographic illuminating US Travel trends as we transform millions of transactions into a constellation of insights.
iHeartMedia Podcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm using Affinity Solutions Consumer Purchase Lift
August 10, 2023
Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions
Affinity Solutions Bolsters Leadership Team With Kalyan Lanka as Chief Product Officer
September 19, 2023
Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.
