Every Purchase Tells a Story
At Affinity Solutions, we see beyond numbers to the stories they tell. Our consumer purchase data reveals the who, how, where, and why behind more than 9 billion annual purchases, offering you not just data, but a gateway to actionable intelligence.
Real-time insights that enable adaptive strategies and measurable decisions. See how our consumer purchase data can empower your business in our comprehensive video overview.
The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive consumer purchase data reveals daily spending behaviors across brands, categories, geographies, and channels.
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credit and debit cards
$ 0 B+
annual spend
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annual transactions
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of historical data
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brands
Comet™
Draw a Straight Line from Campaign to Conversion
Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.
Unparalleled Scale
See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.
Real-Time Insights
Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable
Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust, knowing that all data is grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Marketing
Connect the Dots between
Campaigns and Conversions
For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer purchase data.
Consulting
Gain Actionable
Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Financial Services
Create Powerful Cardholder
Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Disney + Affinity Solutions
June 18, 2024
Disney announces collaboration with Affinity Solutions to launch a commerce media solution that delivers attribution measurement and consumer purchase insights across categories to brands and advertisers.
CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September But Still Grew Year Over Year
October 11, 2024
Retail sales saw a slight MoM drop but consumers continued to spend more YoY as interest rates and inflation fell and employment rose.
New Playbook for Retailers: Beyond the Receipt
July 2, 2024
Learn how consumer purchase data enables retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry.
