The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels.
credit and debit cards
$ 0 B+
of historical data
The Trusted Source of Truth for 500+ Global Companies.
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
The Latest from Affinity
September 12, 2023
Every journey begins with a single swipe. But what stories do these swipes tell as travelers transition from the mundane to the magnificent? Check out Affinity Solutions’ infographic illuminating US Travel trends as we transform millions of transactions into a constellation of insights.
iHeartMedia Podcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm using Affinity Solutions Consumer Purchase Lift
August 10, 2023
Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions
September 19, 2023
Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.