Every Purchase Tells a Story
At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 9 billion annual purchases, offering you a gateway to actionable insights.
See how our consumer purchase data empowers leading businesses in our comprehensive video overview.
Affinity Solutions is Your Strategic Advantage
Affinity Solutions transcends the limitations of traditional data and technology, offering a new paradigm for industry leaders.
We weave transaction data from over 140 million credit and debit cards and world-class technology into a tapestry of meaningful, data-driven insights that drive and elevate your decision-making process.
Outperform Your Competitors
Access the Largest Deterministic U.S. Consumer Purchase Dataset
Our exclusive consumer purchase data reveals daily spending behaviors capturing important nuances across brands, categories, geographies, and channels.
Get an expansive view of consumer behavior that spans the U.S. and U.K. to
make more informed decisions and build more meaningful customer relationships.
140 MM+
credit and debit cards
$500 B+
annual spend
9 B+
annual transactions
5 years
of historical data
4200+
brands
Secure Success
Plan, activate, measure, and optimize campaigns with certainty with Comet™.
Corporate insights and marketing investments shouldn’t feel like a gamble. Comet, our commerce metrics technology, translates comprehensive, real-time, consumer purchase data into actionable insights available through a suite of products that propel businesses forward.
Unparalleled Scale
See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers spend.
Real-Time Data
Precisely target audiences with data that’s updated daily for the most accurate understanding of customer behavior.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable Insights
Make smarter business decisions using data-driven insights about market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust knowing that all data is grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Markets We Serve
- Marketing
- Consulting
- Financial Services
Maximize Your Marketing
For marketers and media agencies, Affinity Solutions connects campaigns to conversions by tapping into the largest dataset of U.S. consumer purchase data.
Gain Actionable Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Disney + Affinity Solutions
June 18, 2024
Disney announces collaboration with Affinity Solutions to launch a commerce media solution that delivers attribution measurement and consumer purchase insights across categories to brands and advertisers.
Retail Monitor Shows Sales Grew in November Even as Two Thanksgiving Weekend Days Fell in December
December 10, 2024
Moderate retail sales growth continued even as two of the holiday season’s busiest shopping days bumped over into December.
New Playbook for Retailers: Beyond the Receipt
July 2, 2024
Learn how consumer purchase data enables retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry.
