The Leading Consumer Purchase Insights Company

Consumer Behavior Changes Daily.
We Move With It.

Affinity Solutions sees deterministic transaction data from 100M+ consumers in real-time and predicts what they’ll buy next, so brands and banks can target smarter, prove impact, continuously optimize, and stay ahead.

TRUSTED BY LEADING BRANDS, AGENCIES & PLATFORMS

THE PROBLEM WITH PROXIES

Clicks Aren't Purchases. Proxies Aren't Proof.

Most measurement solutions rely on clicks, panels, surveys, and modeled behavior. Affinity Solutions measures outcomes using real consumer purchase behavior — not assumptions.

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Why Traditional Signals Fall Short

Survey-Based Data

What people say they buy doesn’t always match what they actually buy. Survey data is directional. Transaction data is definitive.

Click-Through Proxies

Clicks measure engagement, not sales. They over-credit digital and miss what actually drove sales.

Foot Traffic

Foot traffic data shows who walked through the door, but only purchase data confirms a conversion.

Brands & Media

Activate, measure, and optimize campaigns with real consumer purchase insights.

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Retail & QSR

Understand consumer behavior at the category and brand level across the competitive landscape.

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Consulting & Investing

Ground strategy, diligence, and market analysis in real consumer spending trends.

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Banks & Financial Services

Build stronger cardholder loyalty and engagement with curated experiences

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THE DATA ADVANTAGE

Scale That Turns Purchase Insights into Business Outcomes

Affinity Solutions is the only company that gives brands access to bank-direct purchase data from 150M+ credit and debit cards.

Consumers

Representative coverage across income, age, and geography – beyond just digital-first shoppers.

Verified transactions

Attribute campaigns to real purchases – not modeled behavior or proxy metrics.

Annual consumer spend

Understand spending behavior across brands, categories, and industries.

Brands in the dataset

Analyze market share, cross-shopping, and competitive trends.

CONSUMER INSIGHTS STUDIO

Turn Consumer Spending Into Smarter Business Decisions.

Consumer Insights Studio helps brands, retailers, and analysts uncover spending trends, competitive shifts, and growth opportunities through customizable dashboards and purchase-based intelligence.

Powered by Affinity Solutions, the National Retail Federation, and Pyxis by Bain & Company.

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Consumer Behavior Changes Daily.
We Move With It.