Every Purchase Tells a Story
At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 18 billion annual purchases, offering a gateway to actionable insights.
Affinity Solutions is Your Strategic Advantage
Transcend the limitations of traditional data and technology. Join industry leaders in a new paradigm.
We weave transaction data from over 150 million credit and debit cards into a tapestry of meaningful insights that enable optimal outcomes.
Outperform Your Competitors
Access the Largest Deterministic Consumer Purchase Dataset in the U.S. and U.K.*
Gain a holistic view of consumer behavior to make data-driven decisions and build more meaningful customer relationships. Our comprehensive consumer purchase dataset reveals daily spending behaviors capturing important nuances across and between brands, categories, geographies, and channels.
150 M+
credit and debit cards
$900 B+
annual spend
18 B+
annual transactions
5 years
of historical data
5300+
brands
*Contact an Affinity Solutions representative to learn about our UK data scale.
The Source of Truth for 500+ Global Companies.
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Retail Monitor Shows February Sales Were Down Monthly Amid Tariff Concerns
March 10, 2025
Retail spending declined on a monthly basis in February amid concern over tariffs, but continued to grow YoY as the economy remained strong.
2024 CNBC/NRF Retail Monitor Year in Review
March 4, 2025
Retail saw big shifts last year—some categories thrived, others lagged, and consumer behavior kept retailers guessing. The Retail Monitor Year in Review unpacks key insights from the past 12 months.
Predactiv + Affinity Solutions
February 25, 2025
Predactiv and Affinity Solutions announce a transformative partnership designed to empower marketers to create highly targeted audience segments based on actual purchase behavior, maximizing marketing impact and driving optimal outcomes.