Every Purchase Tells a Story
At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 18 billion annual purchases, offering a gateway to actionable insights.
Affinity Solutions is Your Strategic Advantage
Transcend the limitations of traditional data and technology. Join industry leaders in a new paradigm.
We weave transaction data from over 150 million credit and debit cards into a tapestry of meaningful insights that enable optimal outcomes.
Outperform Your Competitors
Access the Largest Deterministic Consumer Purchase Dataset in the U.S. and U.K.*
Gain a holistic view of consumer behavior to make data-driven decisions and build more meaningful customer relationships. Our comprehensive consumer purchase dataset reveals daily spending behaviors capturing important nuances across and between brands, categories, geographies, and channels.
150 M+
credit and debit cards
$900 B+
annual spend
18 B+
annual transactions
5 years
of historical data
5300+
brands
*Contact an Affinity Solutions representative to learn about our UK data scale.
The Source of Truth for 500+ Global Companies.
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Retail Monitor Shows March Sales Grew Only Moderately Amid Tariff Concerns
April 14, 2025
Retail sales rose in March after two months of declines, though growth stayed modest amid ongoing tariff concerns.
Retail Media – The Incrementality Imperative
April 3, 2025
Retail media is growing fast, but measurement still has a long way to go. Our first Outcomes Collective blog tackles two major challenges—standardization and incrementality—and outlines five key standards to help retailers improve measurement and drive better outcomes.
Ad Age Feature
April 1, 2025
Our analysis shows that high-income consumers accounted for 54% of U.S. spending in February, compared to just 15% from low-income shoppers. This shift is reshaping how brands think about value, targeting, and messaging.