We Are What Happens.
Every great story has a powerful ending. For marketing campaigns, it’s the purchase. With unmatched access to over 150 million credit and debit cards, we provide the definitive view of consumer spending behavior across brands, so you can stop guessing and start growing. We are what happens.
Power Growth with
Real-Time Purchase Insights
From strategy to execution, our data connects the dots so you can predict what’s next, target with precision, optimize with confidence, and prove impact.
Leverage Verified Purchase Data, Not Proxies
Consented. Granular. Built to Scale.
150 M+
credit and debit cards
95 M+
consumers
$4 T+
spend
86 B+
transactions
5300+
brands
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Affinity Solutions Named “Best Measurement Tool” by Digiday Video & TV Awards
April 7, 2026
From proxy metrics to real outcomes: we’re setting the gold standard for marketing measurement.
Consumer Purchase Audiences for Spring Break
March 24, 2026
Activate high-value spring break audiences fueled by real transaction data, so you can reach travelers in spend mode and maximize every media dollar.
Retail Monitor’s February Data Shows Another Month of Sales Growth
March 10, 2026
Consumer spending grew in February, supported by continued wage gains and overall low unemployment levels.