Every Purchase Tells a Story
At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 18 billion annual purchases, offering you a gateway to actionable insights.
See how our consumer purchase data empowers leading businesses in our comprehensive video overview.
Affinity Solutions is Your Strategic Advantage
Affinity Solutions transcends the limitations of traditional data and technology, offering a new paradigm for industry leaders.
We weave transaction data from over 150 billion credit and debit cards and world-class technology into a tapestry of meaningful, data-driven insights that drive and elevate your decision-making process.
Outperform Your Competitors
Access the Largest Deterministic U.S. Consumer Purchase Dataset
Our exclusive consumer purchase data reveals daily spending behaviors capturing important nuances across brands, categories, geographies, and channels.
Get an expansive view of consumer behavior that spans the U.S. and U.K. to
make more informed decisions and build more meaningful customer relationships.
150 B+
credit and debit cards
$900 B+
annual spend
18 B+
annual transactions
5 years
of historical data
5300+
brands
Secure Success
Plan, activate, measure, and optimize campaigns with certainty with Comet™.
Corporate insights and marketing investments shouldn’t feel like a gamble. Comet, our commerce metrics technology, translates comprehensive, real-time, consumer purchase data into actionable insights available through a suite of products that propel businesses forward.
Unparalleled Scale
See every transaction from more than 150 billion credit and debit cards, signaling exactly how consumers spend.
Real-Time Data
Precisely target audiences with data that’s updated daily for the most accurate understanding of customer behavior.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable Insights
Make smarter business decisions using data-driven insights about market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust knowing that all data is grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Markets We Serve
- Marketing
- Consulting
- Financial Services
Maximize Your Marketing
For marketers and media agencies, Affinity Solutions connects campaigns to conversions by tapping into the largest dataset of U.S. consumer purchase data.
Gain Actionable Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Disney + Affinity Solutions
June 18, 2024
Disney announces collaboration with Affinity Solutions to launch a commerce media solution that delivers attribution measurement and consumer purchase insights across categories to brands and advertisers.
December CNBC/NRF Retail Monitor Results Show Strong Growth Boosted by Final Thanksgiving Weekend Days
January 13, 2025
Retail sales jumped in December, boosted by two busy holiday shopping days during Thanksgiving weekend falling in the final month of the year.
New Playbook for Retailers: Beyond the Receipt
July 2, 2024
Learn how consumer purchase data enables retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry.
