The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels.
credit and debit cards
$ 0 B+
of historical data
The Trusted Source of Truth for 500+ Global Companies.
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
The Latest from Affinity
February 12, 2024
Retail sales in January exceeded expectations, growing 2.34% year-over-year, led by online sales, health/personal care stores, and clothing/accessory stores. Read the full release.
January 23, 2024
Our Chief Business and Marketing Officer, Damian Garbaccio, shares why analyzing actual purchase data is key to understanding current market trends and predicting future consumer behaviors. Watch the full Beet.TV interview.
January 04, 2024
Explore how evolving consumer behaviors and technological advancements are inspiring retailers to embrace change and adapt to an increasingly data-driven world in our latest blog.