The Leading Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive revenue growth.


January CNBC/NRF Retail Monitor Numbers Indicate a Strong Start to the New Year

Impressive YoY growth in six of nine retail categories was driven by consumer spending in online, health and personal care, and clothing and accessory stores.


Samba TV + Affinity Solutions

Samba TV announces exclusive integration of Affinity Solutions’ deterministic Purchase Media Metrics to usher in the next generation of advertising measurement and activation.

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New Infographic: Travel Trends Take Flight

Our new infographic takes you on a journey into the heart of American wanderlust, where data derived from our advanced data analytics capabilities transforms into a constellation of insights.


Explore Comet™

An innovative consumer purchase insights platform that allows marketers to tap the power of Purchase Media Metrics (PMM™) to measure media success.

Comet Hero

The Largest Deterministic
U.S. Consumer Purchase Dataset

Our exclusive data reveals daily spending behaviors
across brands, categories, geographies, and channels. 

0 MM+

credit and debit cards

$ 0 B+

annual spend

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annual transactions

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of historical data

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Draw a Straight Line from Campaign to Conversion

Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.

Unparalleled Scale

See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.

Real-Time Insights 

Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.

Enriched Audiences

Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.


Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.  


Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.

The Trusted Source of Truth for 500+ Global Companies.


Connect the Dots between
Campaigns and Conversions

For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer spending.


Gain Actionable
Market Insights

For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Financial Services

Create Powerful Cardholder
Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity


CNBC/NRF Retail Monitor January Numbers Show a Strong Start to the Year

Retail sales in January exceeded expectations, growing 2.34% year-over-year, led by online sales, health/personal care stores, and clothing/accessory stores. Read the full release.


Transaction Data Takes Measurement Beyond First-Party

Our Chief Business and Marketing Officer, Damian Garbaccio, shares why analyzing actual purchase data is key to understanding current market trends and predicting future consumer behaviors. Watch the full Beet.TV interview.


Embracing the Data-Driven Revolution in Retail

Explore how evolving consumer behaviors and technological advancements are inspiring retailers to embrace change and adapt to an increasingly data-driven world in our latest blog.

Discover How Affinity Solutions Can Help Your Business Grow