The Leading Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive revenue growth.

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Acxiom + Affinity Solutions

Our newly launched InfoBase UK Purchase Transactions solution provides marketers with customer intelligence at scale by combining Acxiom’s full market coverage and privacy-enhancing technologies with our robust purchase data.

Acxiom and Affinity Solutions Infobase UK Purchase Transactions

CNBC/NRF Retail Monitor Shows Retail Sales Jumped in May After a Slow April

Retail sales climbed 1.35% month-over-month in May, indicating robust economic strength. Notable growth sectors included online sales, health and personal care, and clothing and accessory stores.

Retail Monitor June Newsroom

Samba TV + Affinity Solutions

Samba TV announces exclusive integration of Affinity Solutions’ deterministic Purchase Media Metrics to usher in the next generation of advertising measurement and activation.

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Explore Comet™

An innovative consumer purchase insights platform that allows marketers to tap the power of Purchase Media Metrics (PMM™) to measure media success.

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Every Purchase Tells a Story

At Affinity Solutions, we see beyond numbers to the stories they tell. Our consumer purchase data reveals the who, how, where, and why behind more than 9 billion annual purchases, offering you not just data, but a gateway to actionable intelligence.

Real-time insights that enable adaptive strategies and measurable decisions. See how our consumer purchase data can empower your business in our comprehensive video overview.

The Largest Deterministic
U.S. Consumer Purchase Dataset

Our exclusive consumer purchase data reveals daily spending behaviors across brands, categories, geographies, and channels. 

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credit and debit cards

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Comet™

Draw a Straight Line from Campaign to Conversion

Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.

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Unparalleled Scale

See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.

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Real-Time Insights 

Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.

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Enriched Audiences

Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.

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Actionable

Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.  

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Privacy-Centric 

Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.

The Trusted Source of Truth for 500+ Global Companies.

Marketing

Connect the Dots between
Campaigns and Conversions

For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer purchase data.

Consulting

Gain Actionable
Market Insights

For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Financial Services

Create Powerful Cardholder
Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity

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Press

Acxiom launches InfoBase® UK Purchase Transactions, powered by Affinity Solutions

InfoBase UK Purchase Transactions offers marketers a unique level of actionable customer purchase intelligence that is comprehensive, privacy-safe, and deterministic.

June Retail Monitor Latest News
Press

CNBC/NRF Retail Monitor Shows Retail Sales Jumped in May After a Slow April

Retail sales climbed 1.35% month-over-month in May, indicating robust economic strength. Notable growth sectors included online sales, health and personal care, and clothing and accessory stores.

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Blog

Partly Cloudy Consumer Spending Picture Emerges in April

Jonathan Silver, CEO of Affinity Solutions, discusses the slight decline in consumer spending and the overall resilience of the U.S. consumer in his latest blog.

Discover How Affinity Solutions Can Help Your Business Grow