The Leading Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive revenue growth.

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Disney + Affinity Solutions

Disney announces collaboration with Affinity Solutions to launch a commerce media solution that delivers attribution measurement and consumer purchase insights across categories to brands and advertisers.

Disney Newsroom (1)

Netflix Selects Affinity Solutions to Measure Ad Efficacy 

Netflix has announced a significant partnership with Affinity Solutions to provide advertisers with precise and actionable data on the efficacy of their ad campaigns.

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New Playbook for Retailers: Beyond the Receipt

Learn how consumer purchase data enables retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry.

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CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September But Still Grew Year Over Year

Retail sales saw a slight MoM drop but consumers continued to spend more YoY as interest rates and inflation fell and employment rose.

Newsroom October 2024

Every Purchase Tells a Story

At Affinity Solutions, we see beyond numbers to the stories they tell. Our consumer purchase data reveals the who, how, where, and why behind more than 9 billion annual purchases, offering you not just data, but a gateway to actionable intelligence.

Real-time insights that enable adaptive strategies and measurable decisions. See how our consumer purchase data can empower your business in our comprehensive video overview.

The Largest Deterministic
U.S. Consumer Purchase Dataset

Our exclusive consumer purchase data reveals daily spending behaviors across brands, categories, geographies, and channels. 

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credit and debit cards

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annual spend

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annual transactions

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of historical data

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brands

Comet™

Draw a Straight Line from Campaign to Conversion

Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.

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Unparalleled Scale

See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.

insights
Real-Time Insights 

Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.

audience
Enriched Audiences

Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.

actionable
Actionable

Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.  

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Privacy-Centric 

Minimize risk and maximize trust, knowing that all data is grounded in consumer permission.

The Trusted Source of Truth for 500+ Global Companies.

Marketing

Connect the Dots between
Campaigns and Conversions

For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer purchase data.

Consulting

Gain Actionable
Market Insights

For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Financial Services

Create Powerful Cardholder
Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity

Disney Latest News
Press

Disney + Affinity Solutions

Disney announces collaboration with Affinity Solutions to launch a commerce media solution that delivers attribution measurement and consumer purchase insights across categories to brands and advertisers.

Latest News October 2024
Press

CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September But Still Grew Year Over Year

Retail sales saw a slight MoM drop but consumers continued to spend more YoY as interest rates and inflation fell and employment rose.

Newsroom (841 x 561 px)
Playbook

New Playbook for Retailers: Beyond the Receipt

Learn how consumer purchase data enables retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry.

Discover How Affinity Solutions Can Help Your Business Grow