The Leading Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive optimal outcomes.

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Disney + Affinity Solutions

Disney Introduces New Data Platform for Advertisers with Affinity Solutions at CES.

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The New Standard in Outcomes Measurement

Get a precise understanding of marketing performance, in-flight and post-campaign, to optimize instantly and achieve higher ROAS.

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Retail’s Next Chapter
Is Here

Built to address the complexities of modern retail, Consumer Insights Studio offers customizable insights down to the merchant, demographic, and geographic levels.

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Every Purchase Tells a Story

At Affinity Solutions, we tell the stories behind the numbers. Our consumer purchase data reveals the who, how, where, and why behind more than 18 billion annual purchases, offering a gateway to actionable insights.

Affinity Solutions is Your Strategic Advantage

Transcend the limitations of traditional data and technology. Join industry leaders in a new paradigm.

We weave transaction data from over 150 million credit and debit cards into a tapestry of meaningful insights that enable optimal outcomes.

Outperform Your Competitors

Access the Largest Deterministic Consumer Purchase Dataset in the U.S. and U.K.*


Gain a holistic view of consumer behavior to make data-driven decisions and build more meaningful customer relationships. Our comprehensive consumer purchase dataset reveals daily spending behaviors capturing important nuances across and between brands, categories, geographies, and channels.

150 M+

credit and debit cards

$900 B+

annual spend

18 B+

annual transactions

5 years

of historical data

5300+

brands

*Contact an Affinity Solutions representative to learn about our UK data scale.

Experience the Difference.

Your Success is Our Priority. We Invest in the Best Tech to Ensure It.

Business and marketing investments shouldn’t feel like a gamble. Comet™, our proprietary AI technology, transforms real-time consumer purchase data into actionable insights that optimize every stage of the marketing lifecycle and propel businesses forward.

The Source of Truth for 500+ Global Companies.

Industries We Serve

  • Brands & Media
  • Retail & QSR
  • Consulting & Investing
  • Financial Services

Maximize Your Marketing

For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.

Drive Optimal Outcomes

Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies. 

Gain Actionable Market Insights

Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Create Powerful Cardholder Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity

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April Retail Monitor Shows Sales Growth Ahead of Tariffs

Retail sales grew in April as many consumers moved up buying to avoid higher prices expected to come with tariffs.

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Blog

Retail Media – The Incrementality Imperative

Retail media is growing fast, but measurement still has a long way to go. Our first Outcomes Collective blog tackles two major challenges—standardization and incrementality—and outlines five key standards to help retailers improve measurement and drive better outcomes.

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Ad Age Feature

Our analysis shows that high-income consumers accounted for 54% of U.S. spending in February, compared to just 15% from low-income shoppers. This shift is reshaping how brands think about value, targeting, and messaging.

Discover How Affinity Solutions Can Help Your Business Grow