“The best proxy for a purchase is a purchase.”
That’s how our Chief Commercial & Marketing Officer, Damian Garbaccio, put it in a recent interview with Beet.TV, where he discussed the power of real purchase data in driving measurable outcomes.
At Affinity Solutions, we help brands move beyond proxies by tapping into more than 18 billion annual transactions across 150 million+ cards. Our insights are built on actual consumer purchase behavior—enabling smarter decisions, stronger customer connections, and better business results.
Every purchase tells a story. Let’s uncover yours.
