Our New Report with Ad Age Shows Where Brand Loyalty is Earned, Lost, and Growing
Understanding consumer loyalty has never been more critical, or more complex. We’re proud to announce a powerful new resource for brands and marketers: the Ad Age Brand Loyalty Tracker, powered by Affinity Solutions.
Launching as a quarterly report, the Ad Age Brand Loyalty Tracker gives brands something they’ve long needed: a clear, deterministic view of actual consumer purchase behavior at scale. Not surveys. Not proxies. Real spending insights that reveal exactly how brands are performing, and how they stack up against the competition.
What It Is
Each quarter, Ad Age will publish findings drawn from Affinity Solutions’ deterministic consumer purchase insights, the gold-standard view of buying behavior, built on the largest source of permissioned credit and debit card transactions. The initial reports will surface brand-level insights across retail and QSR, helping brands understand where loyalty is being earned, where it’s being lost, and where the opportunity lies.
Ad Age’s editorial team will cover the findings in depth, with analysis and commentary from the Affinity Solutions team, giving brands and industry leaders actionable context to make confident decisions that drive optimized outcomes.
Why It Matters
Total sales and transaction numbers tell you how big your brand is. They don’t tell you why performance changed or what to do next. The Ad Age Brand Loyalty Tracker powered by Affinity Solutions goes deeper, separating the behavioral drivers behind the numbers. How often consumers visit. How much they spend per trip. How much they’re worth over time.
That granularity makes all the difference. It’s more comparable across brands and categories and directly maps to media and messaging decisions. And it helps explain why two brands with similar sales are fundamentally different.
Read the first Ad Age report here: https://adage.com/brand-marketing/aa-brand-loyalty-tracker-affinity-q1-2026/
