Affinity Solutions has been named a leader in the Collaboration category of Snowflake’s fifth annual Modern Marketing Data Stack report. This recognition reflects our ongoing commitment to transforming verified consumer purchase insights into optimized outcomes that drive growth.
Snowflake’s report draws on insights from more than 11,500 customers and ecosystem partners across 13 categories, charting how marketing organizations are evolving from fragmented toolsets toward AI-driven, agentic systems built on governed data. This year’s edition highlights how leading companies are bringing applications directly to their data, accelerating execution while meeting growing demands around privacy and trust.
Affinity Solutions was recognized for delivering full-funnel solutions that support marketers at every stage, from audience planning and activation to measurement and optimization, all grounded in deterministic, purchase-based data from over 150+ million cards linked to 100+ million consumers.
Why Data Collaboration Matters
The data collaboration landscape is shifting. Clean room technology is increasingly a feature within broader cloud ecosystems rather than a standalone category. The focus is now on interoperability: enabling secure collaboration across platforms regardless of where partner data lives. Marketers need solutions that work for both business users and technical teams alike.
This recognition speaks to what makes Affinity’s approach distinct. As the leading consumer purchase insights company, we offer advertisers closed-loop measurement they can trust, connecting real purchase behavior from 100M+ U.S. and U.K. cardholders to marketing outcomes in near real time, with deterministic identity and embedded privacy and governance controls.
Consumer behavior changes daily. Yet, most marketing still runs on delayed signals, proxy metrics, and data that doesn’t reflect how consumers actually spend. Affinity was built to close that gap, giving banks and brands a real-time view of what consumers actually buy, and the tools to act on it.
Being named a leader in Snowflake’s Modern Marketing Data Set affirms that purchase-based collaboration is not just a capability, but an increasingly essential component of modern marketing and measurement.
Download the full Modern Marketing Data Stack: https://www.snowflake.com/en/the-modern-marketing-data-stack-report/thankyou/
