Combine media exposure
and consumer purchase
data for accurate attribution
Legacy metrics like views and foot traffic don’t allow businesses to measure the outcomes of their top-of-funnel media investments. PMM™ creates a unified metric to accurately measure performance.
How It Works
Consumer Purchase Insights
Who buys what: consumer purchase data from billions of card transactions across thousands of brands.
Media Viewership Data
Who watches what, when and how: TV viewership data across thousands of programs.
Clean Room Match
Data includes ID information allowing Affinity to securely match tv viewership to purchase data
Data is plugged into Comet™ for computation of media metric
Purchase Media Metrics
PMM indicates the prescence and spending level of buyers for a given program to directly measure the efficacy of your advertising
Clarissa Season, Chief Experience Officer, Annalect
“Our partnership with Affinity has driven great value in support of our commitment to empower our teams to orchestrate better outcomes for our clients. Affinity’s Purchase Media Metrics represent a significant step forward in television measurement and accountability.”