Purchase Media Metrics (PMM™)
Commit With Confidence
A new media metric that enables marketers to
tie media exposure to consumer purchase.
Combine media exposure
and consumer purchase
data for accurate attribution
Legacy metrics like views and foot traffic don’t allow businesses to measure the outcomes of their top-of-funnel media investments. PMM™ creates a unified metric to accurately measure performance.
Target Brands, Categories and Lifestyle Segments
Using purchase-based audience targeting, increase conversions, acquire new customers, reduce customer churn, and more.
Conquest Competitors’ Customers
Use brand segments to target your ads to buyers of named competitors
Personalize Offers
Use category segments to personalize offers based on individual purchase history
Promote Your Products
Use lifestyle segments to market your products to audiences with relevant lifestyles
Win Back Lapsed Customers
Create a custom segment of your customers who have become less active
PMM™ Maps Media Viewership to
Purchase Data to Drive Key Outcomes
Increase Wallet Share
Grow the dollar amount spent with your brand vs competitive brands in the same category
Gain Market Share
Maximize media output to capture a larger share of the market
Improve Efficiency
Fine-tune media campaigns leveraging actual customer behaviors
How It Works
Testimonials
Clarissa Season, Chief Experience Officer, Annalect
“Our partnership with Affinity has driven great value in support of our commitment to empower our teams to orchestrate better outcomes for our clients. Affinity’s Purchase Media Metrics represent a significant step forward in television measurement and accountability.”
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