NEW YORK, NY, January 12, 2025 – Built to address the complexities of modern retail, Consumer Insights Studio offers customizable insights down to the merchant, demographic, and geographic levels.
- Pinpoint Shared Behaviors: Discover how and where customers shop to target them more effectively.
- Leverage AI to Uncover New Growth Areas: AI and advanced analytics illuminate hidden trends and opportunities you might otherwise miss, revealing untapped potential for growth.
- Customizable, Goal-Oriented Reporting: Access pre-built templates, dashboards, and tailored metrics with data that can be seamlessly exported into in-house analytics systems.
Powered by Affinity Solutions, the National Retail Federation, and Pyxis by Bain & Company, Consumer Insights Studio delivers the intelligence needed to drive smarter marketing strategies.
About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com
About Pyxis by Bain & Company
Pyxis, Bain & Company’s consumer intelligence division, has developed one of the world’s most extensive ecosystems of consumer transactional data. By processing hundreds of billions of transactions, Pyxis uses AI, machine learning, and a dedicated team of 100 experts to deliver highly detailed insights that guide strategic decisions. For more information, visit www.pyxisbybain.com.
About Affinity Solutions
Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 140 million debit and credit cards. This data is transformed into privacy-compliant, actionable intelligence for marketers, consultancies, and financial services companies to drive strategic growth and lasting customer relationships. Visit us at www.affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.
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MEDIA CONTACTS
NRF: J. Craig Shearman | press@nrf.com
Affinity Solutions: Kathleen Siddell | ksiddell@affinitysolutions.com
