Netflix has announced a significant partnership with Affinity Solutions during its second Upfront presentation to advertisers. This collaboration underscores Netflix’s commitment to providing advertisers with precise and actionable data on the efficacy of their ad campaigns.
Affinity Solutions is recognized among a select group of partners entrusted to measure and verify advertising impacts. This comes at a pivotal time as Netflix reports substantial growth in its ad-supported plan, now boasting 40 million global monthly active users—an impressive leap from just 5 million a year ago.
With over 40% of all new signups coming from the ad-supported plan in participating countries, the relevance of accurate and comprehensive ad measurement is more pronounced than ever. Affinity Solutions’ involvement signifies a strategic move by Netflix to enhance transparency and effectiveness in ad measurement, leveraging our advanced data analytics capabilities.
Read more about the full Netflix announcement here.
