January 23, 2024

Transaction Data Takes Measurement Beyond First-Party

Affinity’s Damian Garbaccio discusses the transition from proxy metrics to first-party data in interview with Beet.TV

Chief Marketing & Business Officer, Damian Garbaccio, discusses the coming tide of regulatory changes and privacy concerns in data-driven marketing which will leave only the most valuable and consented data sets standing. Click here to watch the full video on Beet.TV



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