Consumer Purchase Insights provides a complete, granular view of customer and prospect purchase behaviors, across and between brands and categories, to inform a wide array of growth strategies based on deeper audience understanding.
This 8-part series will dive into different examples of how to gain insights into – who your consumers are, how they spend, and where they buy – to inspire meaningful action.

Introducing: Insights to Action Series [Part 1 – Market Share]
July 6, 2023
Introducing: Insights to Action Series [Part 1 – Market Share] By Liz Emery, Senior Director, Product Marketing, Affinity Solutions Welcome to Affinity’s “Insights…

Insights to Action Series [Part 2 – Cross-Shop]
July 13, 2023
Insights to Action Series [Part 2 – Cross-Shop] By Liz Emery, Senior Director, Product Marketing, Affinity Solutions and Sakina Presswala, Staff Engineer IIÂ …

Insights to Action Series [Part 3 – New to Brand]
July 20, 2023
Insights to Action Series [Part 3 – New to Brand] By Liz Emery, Senior Director, Product Marketing, Affinity Solutions Insights to Action Welcome…

Insights to Action Series [Part 4 – Churn]
July 27, 2023
Insights to Action Series [Part 4 – Churn] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 4 – Churn]  …

Insights to Action Series [Part 5 – Loyalty]
August 3, 2023
Insights to Action Series [Part 5 – Loyalty] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 5 –…

Insights to Action Series [Part 6 – RFM]
August 10, 2023
Insights to Action Series [Part 6 – RFM] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 6 –…

Insights to Action Series [Part 7 – Brand Overlap]
August 17, 2023
Insights to Action Series [Part 7 – Brand Overlap] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 7…

Insights to Action Series [Part 8 – Visitor Insights]
August 24, 2023
Insights to Action Series [Part 8 – Visitor Insights] By Liz Emery, Senior Director, Product Marketing   Insights to Action Series [Part 8…
