Drive Measurable Results
for Brands & Media
Cut through data clutter and unlock actionable insights with the largest, privacy-compliant consumer purchase dataset from over 95M consumers. Drive results for your brand with data-driven planning, effective activation, and precise measurement of campaign outcomes.
Our Data and Technology,
Your Strategic Advantage
Consumer Purchase Insights goes beyond standard metrics, offering a complete view of spending behaviors across brands and categories of over 48M households.
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Increase Market Share
Identify opportunities to outperform competitors and maximize market reach. -
Optimize Outcomes
Link media efforts directly to real purchase behavior, uncovering the impact of every marketing dollar. -
Boost Customer Retention
Reduce churn and improve loyalty with highly relevant campaigns.
Plan, Activate and Measure With
Comprehensive Purchase Data
Fuel smarter, data-backed decisions across the full marketing funnel with a complete view of customer behavior.
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Plan with Confidence: Identify trends and anticipate shifts in consumer spending to stay ahead of the curve.
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Activate High-Intent Audiences: Target campaigns based on real consumer purchase patterns for greater precision and impact.
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Measure What Matters: Connect campaigns directly to consumer purchases, validating ROAS and refining future strategies.
The Keys to Transformation
Three direct and protected ways to access granular transaction data, allowing maximum creative flexibility on cohorting and analysis.
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Data Clean Room: Provides access to actual transactions data queried via clean rooms for ultimate security.
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API: Enables immediate access to aggregated insights built on actual transaction data.
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Managed Service: Delivers customized reports packaged and delivered according to client specifications.
How We’ve Made an Impact
Business Challenge
A QSR brand needed to prove the effectiveness of its ad campaigns. They needed a solution beyond online-only measurement models to capture the complete picture of consumer behavior and accurately measure ROAS.
Solution
We partnered with the brand’s agency and digital ad platform to examine actual credit and debit card transactions, offering a precise measurement of ad-driven restaurant sales. By integrating Consumer Purchase Insights with the platform’s ad server, the agency optimized campaigns in real time, enhancing media efficiency and refining marketing strategies for the QSR brand.
Key Outcomes
25x
More revenue
55x
More transactions
4.3%
Incremental attributed campaign sales