Our history makes us unique.


Our history makes us unique.

Affinity Solutions was founded more than 15 years ago based on innovating solutions that help Financial Institutions and retailers craft precision marketing programs that drive customer acquisition, share of wallet, and loyalty.  Our Financial Institution, Merchant, Data and Technology partners play a valuable role in redefining highly personalized, data driven marketing.

Early on, we recognized that consumer spend data can dramatically improve marketing productivity.  We set out to not only personalize the offers we deliver to cardholders and drive maximum engagement and loyalty, but help marketers maximize ROI across channels.




Jonathan Silver


Jonathan has more than 25 years of executive experience in the marketing technology space, innovating and delivering affinity programs intended to drive consumer engagement, including work at McKinsey & Company for clients like 3M and Honeywell. He received his undergraduate degree from the Wharton School of Business and University of Pennsylvania’s School of Engineering and Applied Science, and briefly attended Harvard Business School (the important thing is that he got in). His entrepreneurial career included the launch of the first for-profit membership organization geared to young families, a consulting firm that provided outsourced marketing services to mid-sized companies, and a product development company focusing the needs of niche consumer segments. 



Nitin Formatted.png

Nitin brings 20+ years of experience spanning leadership positions in product, marketing and strategy, having led and built profitable software as a service, data cloud and artificial intelligence technology companies. Prior to Affinity Solutions, Nitin served as VP of Product at Quantcast, SVP of Product, Marketing and Operations at JustShareIt, a Silicon Valley company enabling car sharing (acquired by FOX Rent A Car), and Executive Director at AT&T Interactive (acquired by Cerberus Capital). Nitin spent the first 10 years of his career in product, business development and general management positions at successful public companies including eBay and Yahoo. Nitin received his MBA with Distinction from University of Michigan’s Ross School of Business, MS in Mechanical Engineering from Ohio State University, and BE in Mechanical Engineering from Manipal Institute of Technology in India.




Rich served as VP of Corporate Development and CMO at NCR Corporation, Chairman, and CEO of Intelleflex, a Silicon Valley-based company delivering RFID-based cold supply chain solutions, and CEO of Pivot3, a converged storage / compute appliance company. He spent the first 26 years of his career at Symbol Technologies, serving in multiple roles in marketing, business development, and division general management, most recently as Vice Chairman and CEO.

atul Chadha


Atul heads the Engineering, Infrastructure, Data Science, Analytics, Program Management and Quality functions at Affinity Solutions. Prior to joining Affinity Solutions, Atul held various senior leadership positions in Big Data and Cloud technology and strategy at IBM Silicon Valley Lab. He has authored 9 patents in data mining and related areas, including one that was rated among top 5% of most valuable patents for IBM. Atul is a data focused entrepreneur having co-founded a behavioral data platform startup, and has over 25 years of experience in the field of software engineering, data engineering, data mining and cloud technologies, with senior roles at Wipro, Good Technology (acquired by Blackberry), PeopleSoft (acquired by Oracle), and IBM.  He holds an MS in Computer Science from University of California San Diego, and an MBA from California State University East Bay.

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Affinity Solutions Board of Directors

John Berylson (Chairman)

  • Chief Executive Officer and the Chairman at Chestnut Hill Ventures since March 2002

  • Served as a Senior Vice President and the Chief Investment Officer at GC Companies from 1993 until October 2000, and since October 2000 he has been the President at GCC Investments

  • Served on the Boards of numerous public and private industrial and business services companies and high growth companies

  • Received an M.B.A. from Harvard University, as well as an M.S. from New York University

Demos Kouvaris

  • Chief Operating Officer and the Chief Financial Officer at Chestnut Hill Ventures LLC since March 2002

  • Former Manager of Financial Reporting for all three Harcourt General affiliated companies: Harcourt General, The Neiman Marcus Group, and GC Companies

  • Serves as Director at American Capital Access Holdings, FleetCor, Millwall Holdings, and Vanguard Modular Building Systems

  • Holds a B.S. in Accountancy from Boston College

Founder, CEO, President of Affinity Solutions

Jonathan Silver

Harvey Mallement

  • Founder of Harvest Partners, co-founded the firm in 1981, and has over three decades of private equity investment and business experience

  • Served as a Managing Partner at Masco Associates and the Chief Financial Officer of several high-growth companies.

  • Received his M.B.A. from City College of New York and received a B.B.A in Accounting, also a C.P.A

robert waley-cohen

  • Non-executive Director of Affinity Solutions since July 2017.

  • An executive for 12 years at Christie’s Fine Art auctioneers, including three years in New York as General Manager of their USA offices.

  • Founder and CEO of California-based Alliance Imaging, Inc from 1983-1988 which joined Nasdaq in 1987 (before going private again in 1988).

  • Founder and CEO of Alliance Medical Ltd., a leading provider of non-invasive diagnostic services to European healthcare providers from 1989-2007, (sold to a private equity firm).

  • Founding shareholder and director of Portman Healthcare Ltd., the largest and fastest growing provider of private dental services in UK from 2010-2018.

  • An active investor in a small number of privately held service companies in UK and USA, taking these from early stage to private equity investment and sale.

  • Involved with multiple charities concerned with young people’s mental well being.

  • Chairman of Cheltenham Racecourse and Trustee of the Thoroughbred Breeders Association.

Nicky Bearsted

  • Serves as Senior Partner of Farley Farms

  • Serves as a Chairman of Powerstax Ltd, and ExactTrak

  • Former Chief Executive Officer of Hulton Deutsch Collection and Airpad. Former CFO of Alliance Imaging Inc. and former Marketing &Technical Director of Case Communications plc

  • Former Chief Executive Officer of Insignia from September 1988 to September 1993, and has run a Corporate Consultancy for over twenty years specializing in marketing and corporate development

  • Holds a Bachelor’s degree in Chemistry from Oxford University

James Berylson

  • Managing Partner of Berylson Capital Partners, a multi-strategy investment firm based in Boston

  • Former Associate in the Special Situations Group at Goldman Sachs where he focused on public equity, distressed debt and private investment opportunities across various sectors

  • Graduated from Harvard College

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Connect to LinkedIn Job Postings

Affinity Solutions is a great place to achieve personal and professional growth. As our business continues to expand, so does our list of available opportunities, across business units in NYC, Florida, and Silicon Valley — and in field-based roles across the US.

We are proud of our team and the community they form, and committed to their success and growth. Our executive leadership team has a great breadth of experience to share, and a deep passion aimed at creating a truly great company. We're not done with that. In fact, we'll never be. But we know what it takes, and would love to have you contribute to the cause.

If you have talent, creativity, and a deep commitment to excellence, we’d love to hear from you. Are you up for the challenge? Learn more about being part of our winning, diverse, dynamic and growing company by dropping us a note.

Current Job Openings:


We are looking for a talented individual who has a Master’s degree in Enterprise Risk Management with 2 years of experience, to be responsible for the following:


  • Lead multi-function strategy sessions with client services, content management, software engineering, data engineering, and data science teams to enhance or develop new technical or digital marketing solutions.

  • Monitor team on project discovery and documentation of functional & technical specifications for website, API, mobile app, & loyalty rewards solutions using Confluence or SharePoint.

  • Perform project valuation using a cost-plus model in Microsoft excel. Coordinate domain & IP address management with infrastructure team such as whitelisting.

  • Obtain client info for generating CSRS & complete SSL certs. Review third party specifications for integration & authentication with internal systems such as Sftp File Layouts, API Methods, Get, Post, Put, Delete, SSO Methods & Saml 2.0.

  • Work with Affinity’s proprietary MVC framework & CMS to deliver mobile first UIS and dynamic content (articles, banners, merchant offers).

  • Monitor change requests using bitbucket to ensure all code releases and database changes pertaining to PII data conform to SOC ii regulatory standards.

  • Review php source code diffs in git. Manage user authentication from external to internal systems via direct sign on, or single sign on.

  • Lead implementation of consumable, cloud-enabled APIS to exchange data with Adtech/Martech ecosystem partners.

  • Create & maintain resource allocation dashboards in Jira to help functional teams track task progress and deliver completed work packages on time.

  • Manage resource allocation using MS projects PWA enterprise solution.Requirements:

The candidate must have the following skills: SSL Certs, Whitelisting, Sftp File Layouts, API Methods, SSO Methods, MVC Framework, CMS, Bitbucket, Git, Direct Sign On, Or Single Sign On, Cloud-Enabled APIs, Confluence, SharePoint & Jira. 

Interested parties must send their resume to:

Affinity Solutions, Inc.

875 Avenue of the Americas, 21st Floor

New York, NY 10001

Attention: Human Resources


We are always looking for talented individuals to join the Affinity Solutions family. Affinity Solutions has a variety of positions available in technology, analytics, client services and marketing. If you are looking for a challenging and deeply rewarding career move, please do not hesitate to send your resume to

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