The two new fully integrated applications bring Consumer Purchase Insights, Consumer Purchase Audiences, and Consumer Purchase Lift together in a unified native experience within Snowflake’s AI Data Cloud.
Affinity Solutions, the leading consumer purchase insights company, today announced the launch of two native applications on Snowflake Marketplace: Consumer Purchase Suite for the U.S. and Consumer Purchase Suite for the UK. The applications enable purchase-based insights, audience activation, and measurement within Snowflake’s AI Data Cloud, leveraging built-in privacy, security, and governance controls.
The launch enables brands and agencies to access Affinity Solutions’ deterministic, bank-direct transaction data directly within their existing Snowflake environment to power audience targeting built on verified purchases and campaign measurement tied to actual online and in-store sales, without moving data outside their governed infrastructure.
The applications move Affinity Solutions beyond standalone data access to deliver a fully native application. For the first time, joint customers can perform audience matching, activation, and incremental sales measurement entirely inside their own Snowflake account, eliminating separate data pipelines, additional vendor procurement, and security reviews that traditionally delay campaign execution and measurement by weeks or months.
At the core of the solution is a secure, privacy-safe matching capability that enables customers to connect their first-party data with Affinity’s transaction-level purchase data without either party sharing underlying customer records. The result is an enriched, unified view of consumers that powers three core capabilities— now available through a unified Affinity Solutions Data Clean Room application deployed within Snowflake with a simple, single-click installation experience.
Affinity Solutions’ U.S. and UK Consumer Purchase Suite bring these capabilities together in one seamless experience:
- Consumer Purchase Insights: Real-time market share analysis, competitive benchmarking, and customer segmentation based on credit and debit card transactions, representing 195M+ consumers across 3,000+ financial institutions, updated daily.
- Consumer Purchase Audiences: Audience segments built from verified buyers and matched against first-party data all within Snowflake’s secure clean room environment, with no raw data leaving the governed infrastructure.
- Consumer Purchase Lift: Ad exposures matched against actual purchase transactions using a control vs. exposed methodology, with weekly in-flight reporting that enables mid-campaign optimization and omnichannel sales lift and ROAS measurement post-campaign.
“Brands have been forced to choose between the data they trust and the infrastructure they operate in,” said Phil Lore, Chief Growth Officer at Affinity Solutions. “The Consumer Purchase Suite removes that trade-off. Insights, activation, and measurement now run inside the environment brands already govern — connected directly to what consumers actually buy.”
“Affinity’s expansion on Snowflake Marketplace delivers consumer purchase insights, audiences, and lift measurement where customers already work with their data,” said Christian Kleinerman, EVP of Product at Snowflake. “Brands and agencies can now act on what consumers actually buy, with the trusted security, governance, and collaboration capabilities Snowflake provides, without moving or duplicating data across environments.”
Affinity Solutions’ data is sourced exclusively from bank-direct financial institutions, covers approximately 50% of the U.S. population and 11% of the UK population, representing 195M+ consumers, 65M+ households, and more than $1.7T in annual spend. The company’s data is privacy-safe, SOC 1 and SOC 2 compliant, and updated daily.
Affinity Solutions powers the newly launched Ad Age Brand Loyalty Tracker as well as the CNBC/NRF Retail Monitor and NRF Retail Monitor Plus, delivering a deterministic view of real-world consumer spending at scale. Affinity Solutions has also been recognized by Snowflake as a leader in data collaboration technology, reinforcing its role in helping enterprise marketers securely activate, measure, and optimize against actual consumer purchase behavior.
Affinity Solutions’ Consumer Purchase Suite for the U.S. and Consumer Purchase Suite for the UK are now available on Snowflake Marketplace.
To learn more, contact your Affinity Solutions rep or reach out to us here: info@affinitysolutionsmarketing.com
