Affinity Solutions has expanded its consumer purchase dataset from 95 million to 195 million consumers, giving clients greater visibility into real spending behavior and stronger proof of what consumers actually do.
Commerce moves in real time, and so do consumer spending behaviors which is why we continue investing in new ways to help clients understand purchase behavior across brands, categories, merchants, and channels.
This expansion reflects a core belief at Affinity Solutions: better decisions start with real proof of consumer behavior. As markets evolve and consumer expectations shift, organizations need access to timely, trustworthy insights grounded in real purchase data, not delayed signals, proxy metrics, or incomplete views of the customer. Affinity delivers that proof through consumer purchase insights built on deterministic spending behavior.
A More Comprehensive View of Consumer Spending
Scale matters, but only when it drives optimized outcomes.
By expanding our dataset, we’re helping clients know even more about how consumers spend across brands, categories, merchants, and channels – beyond the four walls of any one business.
That market-level perspective helps organizations understand not only their own customers, but the larger market around them: where consumers are shopping, how spending is shifting, which competitors are gaining share, and where new opportunities may be emerging.
For marketers, this means enhanced audience development, more effective campaign optimization, and measurement tied to real outcomes. For publishers and platforms, it creates new ways to connect media investments to measurable business impact. For strategists, analysts, and financial institutions, it provides a richer understanding of spending trends, competitive dynamics, and changing consumer preferences.
Most importantly, it helps organizations make decisions grounded in truth. And in commerce, proof is the purchase.
Built on Real Purchase Behavior
Affinity Solutions is the leading consumer purchase insights company because we transform real transaction data into solutions clients can use across the entire customer lifecycle, from market and strategic planning to audience development, activation, measurement, and optimization.
The difference is in the data itself. Affinity’s suite of solutions is built on verified credit and debit transaction data, giving clients a more reliable foundation that truly reflects market reality. That foundation gives clients a clearer way to separate signals from proof, connecting strategy, media, and measurement to the outcome that matters most: the purchase.
With our expanded dataset now representing 50% of the U.S. population, we’re strengthening that foundation and giving clients greater confidence in the decisions that drive them forward.
Trusted by Industry Leaders
Organizations across industries already rely on Affinity Solutions to help them understand how consumers spend and how markets are changing.
The National Retail Federation uses Affinity insights to power the monthly NRF/CNBC Retail Monitor, which tracks retail spending trends across categories. Ad Age leverages Affinity insights for its quarterly Brand Loyalty Tracker, helping brands better understand loyalty, competitive performance, and shifting consumer behavior.
These examples reflect the broader value of Affinity’s consumer purchase data: giving brands, publishers, financial institutions, consultancies, and media companies a trusted view of the market that can inform strategy, identify opportunities, and connect decisions to real consumer behavior.
With a dataset that now represents half of the U.S. population, that trusted source of truth becomes even more powerful.
Designed to grow with you. Innovation That Never Stops.
At Affinity Solutions, innovation is how we help clients keep pace with a constantly changing market. Expanding our consumer purchase dataset is one more way we’re strengthening the insights behind our solutions — giving organizations a more reliable view of real spending behavior and the confidence to act on it.
We’ll keep investing in the data, technology, and insights that help our clients see more clearly, move more confidently, and connect every decision to what happens.
