Challenge
Uber Advertising knew its platform was an effective advertising platform for QSRs and fast casual restaurants but needed an independent third-party partner and methodology to validate incremental sales. The question: did advertising create additional sales, and did it have an effect beyond Uber Eats orders? Solution
Uber partnered with Affinity Solutions to measure the true incremental impact of its advertising platform using Consumer Purchase Sales Lift. By linking ad exposure to actual purchase behavior, Uber gained a clear view of the sales and visitation outcomes driven directly by its campaigns. 
- Proved the incremental value of Uber Advertising by isolating sales directly attributable to campaign exposure.
- Linked ad engagement to real-world purchase behavior using transaction data from 100M+ consumers.
- Measured performance across both digital and in-store channels to capture the full customer impact.
“What we were looking for wasn’t just a data partner, we were looking for methodology partner. One of the reasons we decided to work with Affinity Solutions was because you could look at millions of transactions across more than a dozen merchants that we actually did the testing on. But more importantly, it was the way they thought about our business and issues we were trying to solve for.” Edwin Wong
Edwin Wong
Results
27% Sales Lift
Uber Ads drove a 27% increase in sales lift across all channels
5% In-Store Sales Lift
Uber Ads drove 5% sales lift in instore sales
12 Unique Campaigns
12 Different QSR and fast campaigns measured
Turn Advertising Into
Measurable Growth
Explore how Uber Advertising quantified campaign effectiveness with Consumer Purchase Sales Lift.
