BANK-DIRECT PURCHASE DATA

The Complete View of Consumer Behavior

Our data unlocks powerful, actionable insights across planning, activation, and measurement.

Data Overview

As the largest deterministic consumer purchase dataset in the U.S. and U.K.*, Affinity Solutions reveals a crystal-clear picture of consumer behavior – what, when, where and how they buy, enabling you to drive superior outcomes and build more meaningful customer relationships.

Scale

150MM+
credit and debit cards

100M+
consumers

86B+
transactions

$4T+
spend

Data Depth

Up to 5 years
of historical data

Aggregation level limited to protect privacy

Brands

5,300+
tracked brands

2,000+
brands with location tagging

Spend Info

Dollar Spend
Transaction Count
Unique Cards / Shoppers
Brand Name
MCC Category
Card Type
Channel

Cardholder Info

Age
Gender
Income
Location

Privacy-protecting process for cohort-level matching

*Contact an Affinity Solutions representative to learn about our UK data scale.

How It Works

Affinity Solutions’ consumer purchase data illuminates the stories behind the path to purchase. We bring together multiple data sources to turn everyday purchase activity into clear, actionable insights and optimized outcomes. Easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.

We receive a daily feed of individual-level debit and credit card transactions

Raw data is enriched with geolocation, demographic, behavioral, psychographic and partner data

Proprietary data science surfaces the signals of consumer purchase behavior

Signals are packaged into solutions that grow brand and market share

Made to Match

Our consumer transaction data matches seamlessly with yours. Effortlessly link merchants, categories, and cards with first- and third-party data and digital IDs for a multitude of powerful applications.

Privacy-Centric by Design

We don’t compromise on privacy or security. Our trustworthy data is seamlessly integrated with advanced clean room technology to minimize risk and protect consumer privacy.