CES is a whirlwind, but we are so glad our Chief Commercial and Marketing Officer, Damian Garbaccio, stopped by the Sweet Suites to chat with Amelia Tran and Jeremy Bloom from Marketecture Media about how brands can win in today’s fast-moving, fragmented advertising world.
The conversation centered on three big shifts driving performance:
💥 Real-time optimization — using AI and live purchase signals to adjust campaigns in-flight.
🔐 Privacy-safe personalization — delivering relevance through consented, anonymized data while respecting consumer trust.
⚡ End-to-end measurement — connecting ad exposure to purchase to prove ROAS and optimize confidently.
