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Technology Platform


Leading-edge machine learning algorithms + data sciences = more accurate outcomes. 

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Technology Platform


Leading-edge machine learning algorithms + data sciences = more accurate outcomes. 

Affinity Solutions’ technology platform uses leading-edge machine learning algorithms that enable marketers to overcome the challenges of quality and timeliness of data for faster, more accurate decision-making. Timeliness of data provides the ability to adjust marketing activity in real-time, offering the accuracy you need to drive more profitable outcomes and identify new and unseen opportunities with precision.  

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PURCHASE-DRIVEN MARKETING CLOUD


Running in the Affinity Solutions Purchase-Driven Marketing Cloud, marketers, financial institutions, and strategic partners reap significant rewards from our ability to ingest and process hundreds of billions of dollars of transactions from tens of millions of accounts across thousands of financial institutions.  

PURCHASE-DRIVEN MARKETING CLOUD


Running in the Affinity Solutions Purchase-Driven Marketing Cloud, marketers, financial institutions, and strategic partners reap significant rewards from our ability to ingest and process hundreds of billions of dollars of transactions from tens of millions of accounts across thousands of financial institutions.  

These insights also empower marketers, financial institutions and strategic partners to deliver and measure results from highly personalized communications and promotional offers to prospective customers, at the ‘moments of choice,' within and across all media. 

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Affinity Solutions Purchase-Driven Marketing Cloud is designed to power all marketing using a technology platform that is: 

  • Open – Standard API integration with other MarTech technology stacks gives you the flexibility to integrate our powerful suite of data-driven marketing solutions  
  • Secure –Our hybrid cloud architecture is designed to facilitate the delivery of our solutions while fully safeguarding our partners’ customer data
  • Scalable – Our distributed architecture is designed to ensure quality of performance during periods of high demand while reducing capacity utilization when demand is low 
  • Intelligent – Analytics and machine learning algorithms using Spark M/L allow high-fidelity predictive modeling and measurement, applying machine learning to large data sets
  • Always-on – Real-time support and access via APIs that integrate into your existing media buying, marketing intelligence and CRM applications 

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Secure View to Consumer Purchase Behavior


Providing the highest level of security is paramount. 

 

Secure View to Consumer Purchase Behavior


Providing the highest level of security is paramount. 

 

Affinity Solutions is entrusted with extremely sensitive data sets. The company lives up to the highest security standards, across systems, processes, and people to earn the trust of the largest financial institutions and payments companies. 

Those financial institutions and payment processors trust Affinity Solutions with their data to help facilitate high-value, merchant-funded rewards, and card-linked offers programs and help retailers to target, refine and measure their marketing promotions. 

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