Unlike 'insights' that are delivered at the category level with long lead times limiting your ability to make accurate marketing decisions, Affinity Solutions Spend Insights provides a timely and precise 360˚ view of your customer’s spending behavior across competitors, categories, brands, geographies, and channels.
Our Spend Insights Provide:
- Which regions/markets are underserved or penetrated vs. competitors
- Customer purchase patterns including where they are spending their money, how frequently, and offer higher visibility into their customers, share of wallet
- Market opportunities to engage prospects and customers to drive conversion and increase share of wallet
- Precise, fresh and accurate data sets that enable marketing and merchandising decisions to achieve higher revenue and the best business outcomes
By leveraging Affinity Solutions Spend Insights, you can make better marketing decisions, identify new and hidden market opportunities, enhance Customer Lifetime Value, execute highly-effective campaigns and thwart potential churn.