Shopper Spectrum.jpg
Shopper Spectrum.jpg

Shopping behavior isn’t black or white. Use the full spectrum of color to your advantage.


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Shopping behavior isn’t black or white. Use the full spectrum of color to your advantage.


Shopper Spectrum

Ingest the signals highlighting the behaviors and consumers most valuable to you.

Affinity empowers Marketers, their data management and media delivery partners to harness the power of purchase data for their unique objectives:

Develop insights for your chosen set of shoppers

Enrich your CRM by appending scores to your customer set

Add to your DMP to conduct advanced segmentation and targeting

Elevate your attribution solution with observed purchases

What sets us apart

Purchase Data

Observed purchases provide signals of future purchase behavior

Accurate

Validated for reliability, accuracy and predictive power

Granular

Vital purchase behavior at the individual and brand level

Comprehensive

Receive metrics for your customer set, or modeled to 200MM consumers

Ready to work with us?