Shopper Segments Product Page.jpg
Shopper Segments Product Page.jpg

Shoppers are signaling upcoming purchases. We know when and where.


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Shoppers are signaling upcoming purchases. We know when and where.


Shopper Segments

Our Shopper Segments contain the individuals most likely to buy at the brand level. Get ready to grow market share.

Affinity empowers Marketers, their agencies, and media buying platforms to influence consumer purchase behavior:

Accurately Identify the most valuable consumers

Access brand level groups in media buying platforms

Allow for instant activation of desired shoppers

Drive maximum ROI and revenue

What sets us apart

Purchase Data

Credit and debit card transaction data received daily

Known Behavior

Signals of future purchases are derived from the transaction data we receive

Granularity

Individual level data means we can segment out the most valuable shoppers and the brands they’re ready to shop

Portable

Available via media buying platforms for omni-channel matching

Affinity Connects with Shoppers

Highly Efficient, Highly Effective

Comprehensive

500+

Syndicated category & brand segments

Accurate

88%

Verified accuracy of
 purchase predictions

Effective

2-8x

Higher shop rate than online conversions

Sample Category Segments

  • Retail
  • Accessories
  • Jewelry
  • Footwear
  • Apparel Stores
  • Men’s Apparel
  • Women’s Apparel
  • Children’s Apparel & Toys
  • Department Stores
  • Luxury Department Stores
  • Discount Stores
  • Sporting Goods
  • Optical
  • ENTERTAINMENT
  • Movies
  • Amusement Parks
  • Tickets
  • Streaming Music & Video
  • SPECIALTY RETAILERS
  • Florists
  • Pets
  • Arts & Crafts
  • Beauty/Cosmetics
  • Miscellaneous
  • OFFICE, ELECTRONICS, GAMES
  • Video/PC Game Stores
  • Consumer Electronics
  • Office Supplies
  • SUBSCRIPTION SHOPPERS
  • RESTAURANT
  • Fine Dining
  • Casual Restaurants
  • Quick Serve Restaurants
  • HOME
  • Home Furnishing
  • Home Improvement
  • AUTOMOTIVE
  • Auto Parts
  • Gas Stations
  • ONLINE PURCHASES
  • CONSUMER SERVICES
  • Tax Tools & Services
  • Insurance
  • Logistics
  • Cable, Satellite, Other
  • Investment Institutions
  • Wireless Carriers 
  • Health Clubs
  • Moving & Storage
  • FOOD & PHARMACY
  • Grocery
  • Convenience Stores
  • Vitamin Shop
  • Drugstore
  • Club Warehouses
  • TRAVEL
  • Travel Services
  • Luxury Hotels
  • Mid-tier Hotels
  • Economy Hotels
  • Cruise
  • Airlines
  • Auto Rentals
  • MASS RETAILERS
  • Mass Merchant
  • Digital Retail & Services

Sample Brand Segments

  • RETAIL
  • Target
  • Macy’s
  • Kohl’s
  • Bloomingdale’s
  • Footlocker
  • Coach
  • Kay Jewelers
  • Athleta
  • Best Buy
  • TJ Maxx
  • Forever 21
  • Zappos
  • Gymboree
  • Anthropologie
  • SPECIALTY RETAILERS
  • Apple
  • Staples
  • GameStop
  • Michael’s
  • Party City
  • Sephora
  • Ulta
  • FTD
  • Barnes & Noble
  • PetSmart
  • Chewy.com
  • GNC
  • Sunglass Hut
  • Jos A. Bank
  • ENTERTAINMENT
  • Disney
  • AMC Theaters
  • Fandango
  • Ticketmaster
  • DIGITAL RETAIL,
    STREAMING & CABLE
  • iTunes
  • Netflix
  • Amazon
  • Pandora
  • Comcast
  • DishTV
  • HOME IMPROVEMENT & FURNISHINGS
  • The Home Depot
  • Lowe’s
  • Williams-Sonoma
  • Ethan Allen
  • RESTAURANT
  • Olive Garden
  • Starbucks
  • McDonald’s
  • FOOD & PHARMACY
  • Costco
  • 7-Eleven
  • CVS 
  • Walgreen’s
  • Kroger
  • Safeway
  • Trader Joe’s
  • Whole Foods
  • TRAVEL
  • United Airlines
  • Delta Airlines
  • Jet Blue
  • Hilton
  • Marriott
  • Expedia
  • Orbitz
  • Royal Caribbean
  • Hertz

Ready to work with us?