By powering your marketing and media with Affinity Solutions Purchase-Driven Marketing Cloud, you can now identify, reach and influence your potential customers by delivering personalized marketing communications and promotional offers throughout the customer journey - from discovery to purchase. Measuring sales impact and ROI can also be directly attributed to explicit marketing actions. The result is increased lifetime engagement and value, brand loyalty, and the ability to mitigate competitive pressures.

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Spend Insights, along with Buyer Graph, and Closed-Loop Measurement provide a powerful suite of purchase-driven marketing solutions that you can leverage to identify new market opportunities, shift share in a competitive market, and optimize marketing spend to generate profitable revenue outcomes. 

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