Video
April 18, 2023

Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem

If any data can help truly attribute the effectiveness of media spend, it is consumer spending data. But purchase data isnโ€™t only useful for closing the loop. In this video interview with Beet.TV, Jonathan Silver, Founder & CEO, Affinity Solutions, explains how his company is providing purchase data for a range of use cases.

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