In Ad Age’s latest article on how brands can navigate the widening income gap, our analysis showed that high-income consumers accounted for 54% of U.S. spending in February, compared to just 15% from low-income shoppers.
This shift is reshaping how brands think about value, targeting, and messaging.
Achieve your marketing goals in a challenging economy: read the full article for five actionable tips, powered by Affinity Solutions’ consumer purchase insights, the key to optimal outcomes. Read the full article here.
