Affinity in the News
The Latest from Affinity
Purchase Data Are at Core of Outcome-Based Marketing
April 24, 2023
Affinity Chief Business & Marketing Officer Damian Garbaccio is featured on BeetTV – Measuring business outcomes is a key part of helping marketers to understand the effectiveness of their advertising and promotional efforts. Purchase data from banks and consumers who have opted in to share the information are a valuable resource in these metrics.
Affinity Solutions Improves Campaign Planning In Time For Upfronts
April 19, 2023
Outcomes-based measurement provider Affinity Solutions announced a new consumer insights platform called Comet, which allows buyers to create custom audience segments by combining purchase and viewing data.
Introducing Comet™ by Affinity Solutions
April 19, 2023
Affinity Solutions launches Comet™, a new intelligence platform that allows marketers to tap the power of purchase media metrics to measure success.
Tap The Power Of Purchase Media Metrics
April 20, 2023
Affinity Solutions Launches A New Insights Platform That Allows Marketers To Tap The Power Of Purchase Media Metrics To Measure Success
Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem
April 18, 2023
If any data can help truly attribute the effectiveness of media spend, it is consumer spending data. But purchase data isn’t only useful for closing the loop. In this video interview with Beet.TV, Jonathan Silver, Founder & CEO, Affinity Solutions, explains how his company is providing purchase data for a range of use cases.
Affinity Solutions Launches a New Insights Platform
April 19, 2023
Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of CometTM, a powerful intelligence platform that uses consumer purchase signals as the definitive source of truth for marketing outcomes.
Despite high inflation, Americans are spending like crazy — and it’s kind of puzzling
February 25, 2023
Despite High Inflation, Americans are Spending Like Crazy! Affinity Solutions CEO Jonathan Silver shares his thoughts around this puzzling dynamic in NPR’s latest article on inflation and consumer spending.
The 2023 Consumer: Back to the Future
March 29, 2023
Much has been speculated about the enduring impacts of the COVID-19 pandemic on consumers’ behavior. Using data from Affinity Solutions Consumer Purchase Insights, National Retail Federation examined how, once certain underlying factors receded, consumers reset to their typical, pre-pandemic habits and preferences.
True Ad Outcomes Are Measured With Sales
March 9, 2023
Marketers for years have fretted that they weren’t sure whether their advertising was working. With every refinement to media measurement, the goal has been to pinpoint what exactly motivated a consumer to buy something again and again.
