Maximize Your
Marketing Investments
With the largest dataset of U.S. consumer behavior at your
fingertips, go from hoping that your marketing campaign will
work to knowing it will work.
The Definitive Source
of Truth for Marketers
Affinity Solutions uses real-time data from more than 140 million debit and credit cards to help marketers plan, activate and measure media campaigns with total confidence.
Plan
Understand who your customers are, how they spend, and where to find them
Activate
Target your audience with precision and strengthen loyalty through deeper engagement
Measure
Know how much revenue your campaign generated and how to extract more value out of future campaigns
Unrivaled Data Quality and Accuracy
How We’ve Made an Impact
Business Challenge
FuboTV wanted to win-back lapsed customers who had cancelled or not renewed their subscription.
Solution
Through Consumer Bank Campaigns, Affinity developed a 7-week campaign that targeted consumers who had not been a customer in last 6 months or who had lapsed out of their subscription in the last 3 months. Targeted cardholders were offered a $15 rebate for a FuboTV subscription purchase of $20 or more.
Key Outcomes
+4,772
Win-back subscribers
+144%
Incremental ROI
+$408
Incremental revenue
Explore Our Marketing Solutions
