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purchase-driven Marketing


Optimize marketing spend and reap the rewards. 

 

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purchase-driven Marketing


Optimize marketing spend and reap the rewards. 

 

In today’s real-time data-driven marketing ecosystem, Affinity Solutions can analyze billions of credit and debit card transactions processed ‘in-house’ through its Purchase-Driven Marketing Cloud that reliably predicts an individual’s future purchase behavior in the near term.

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Better Visibility Yields High Impact Decisions


By Leveraging Affinity Solutions Purchase-Driven Marketing Cloud, A DIY Home Improvement National Retail Brand could identify and target in-market customers who were planning home renovations within 30 days and witnessed an increase in sales of up to 87%. 

Better Visibility Yields High Impact Decisions


By Leveraging Affinity Solutions Purchase-Driven Marketing Cloud, A DIY Home Improvement National Retail Brand could identify and target in-market customers who were planning home renovations within 30 days and witnessed an increase in sales of up to 87%. 

By powering your marketing and media with Affinity Solutions Purchase-Driven Marketing Cloud, you can now identify, reach and influence your potential customers by delivering personalized marketing communications and promotional offers throughout the customer journey - from discovery to purchase. Measuring sales impact and ROI can also be directly attributed to explicit marketing actions. The result is increased lifetime engagement and value, brand loyalty, and the ability to mitigate competitive pressures.

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Spend Insights, along with Buyer Graph, and Closed-Loop Measurement provide a powerful suite of purchase-driven marketing solutions that you can leverage to identify new market opportunities, shift share in a competitive market, and optimize marketing spend to generate profitable revenue outcomes. 

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Spend Insights


Better visibility leads to high impact decisions. 

 

Spend Insights


Better visibility leads to high impact decisions. 

 

Unlike 'insights' that are delivered at the category level with long lead times limiting your ability to make accurate marketing decisions, Affinity Solutions Spend Insights provides a timely and precise 360˚ view of your customer’s spending behavior across competitors, categories, brands, geographies, and channels.  

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Our Spend Insights Provide:

  • Which regions/markets are underserved or penetrated vs. competitors
  • Customer purchase patterns including where they are spending their money, how frequently, and offer higher visibility into their customers, share of wallet
  • Market opportunities to engage prospects and customers to drive conversion and increase share of wallet
  • Precise, fresh and accurate data sets that enable marketing and merchandising decisions to achieve higher revenue and the best business outcomes

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By leveraging Affinity Solutions Spend Insights, you can make better marketing decisions, identify new and hidden market opportunities, enhance Customer Lifetime Value, execute highly-effective campaigns and thwart potential churn. 

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Buyer Graph


Unparalleled marketing intelligence turns likely buyers into customers.  

 

 

 

Buyer Graph


Unparalleled marketing intelligence turns likely buyers into customers.  

 

 

 

Wouldn’t it be great to know who your next best prospects are at any moment? Even better, to know which ones are most likely to buy in the very near future so you can convert them into loyal customers.  

Most big data analytics focus on what customer behavior was at some point in the past. Affinity Solutions Buyer Graph leverages advanced machine-learning algorithms to focus on what is most likely to happen in the near future by continuously discovering any change, even subtle individual purchase patterns, and behaviors, in real-time.

With Affinity Solutions Buyer Graph, you can pinpoint consumers based on how and when they spend. This enables you to move beyond segmentation to individualized marketing. The result is more effective marketing, higher profitability, and superior customer experiences. 

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Customers’ moments of choice


Customers’ moments of choice


Affinity Solutions Buyer Graph is simply more accurate and timely. Here’s why. We use the power of an individual’s actual transactions as a source of truth vs. aggregated or cohort-based models. Then we apply leading-edge machine-learning algorithms that inform and reliably predict outcomes that are instantly actionable. 

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With syndicated buyer graphs developed for the most popular product categories, and the ability to create custom graphs that address your specific marketing objectives, Affinity Solutions Buyer Graph is a powerful purchase-driven marketing solution. It enables you to influence consumers at their preferred ‘moments of choice’ with highly-relevant campaigns across all media, including display, mobile, video, TV and more. 

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Running in the Affinity Solutions Marketing Cloud, Buyer Graph allows you to deliver personalized communications and promotional offers that drive customer engagement and lead to highly efficient acquisition, retention, and share shift marketing outcomes. 

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Precision Marketing Campaigns


Reach highly engaged card members with relevant marketing campaigns.

 

Precision Marketing Campaigns


Reach highly engaged card members with relevant marketing campaigns.

 

Affinity Solutions Precision Marketing Campaigns brings a new level of marketing efficiency by targeting millions of card members that are likely to buy your products with promotional offers and highly relevant campaigns.

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Affinity Solutions Precision Marketing Campaigns enables marketers to deliver personalized and engaging experiences throughout the customer journey - from acquisition to loyalty. The result is increased lifetime engagement and value, brand loyalty, and the ability to share shift spend from competitors.

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A national coffeehouse retailer wanted to execute precision marketing campaigns by reaching highly-engaged consumers via email and the web on Affinity Solutions Bank and Partner Network. This retailer was able to acquire new customers and drive incremental spend from existing customers, which resulted in marketing efficiency of greater than 4x.

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A national coffeehouse retailer wanted to execute precision marketing campaigns by reaching highly-engaged consumers via email and the web on Affinity Solutions Bank and Partner Network. This retailer was able to acquire new customers and drive incremental spend from existing customers, which resulted in marketing efficiency of greater than 4x.

With Affinity Solutions Precision Marketing Campaigns, you can reach and influence highly-engaged customers that exhibit high-spend propensities for your products and services, at the right moments of choice. Running in Affinity Solutions Purchase-Driven Marketing Cloud, Precision Marketing Campaigns allows you to execute highly-relevant marketing campaigns though Affinity Solutions Bank and Partner channels and authoritatively measure proven ROI.

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Closed Loop Measurement


Optimize marketing spend to generate the highest proven ROI.

 

Closed Loop Measurement


Optimize marketing spend to generate the highest proven ROI.

 

Affinity Solutions Closed Loop Measurement helps tie revenue to specific marketing actions and ensures that your message reaches the right target. Using deterministic test vs. control mechanisms, Closed Loop Measurement tracks an individual’s actual purchase behavior after marketing exposure, so you can authoritatively measure ROI. If your marketing is off-track, you can focus on creative, media, and customer segments in-flight, to deliver the highest proven ROI.  

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Case study - auto manufacturer


Affinity Solutions Closed Loop Measurement drives accurate measurement of sales lift and marketing ROI of a major auto manufacturer. Observed sales lift (test vs. control) of 69% and ROAS of 15x.

 

Case study - auto manufacturer


Affinity Solutions Closed Loop Measurement drives accurate measurement of sales lift and marketing ROI of a major auto manufacturer. Observed sales lift (test vs. control) of 69% and ROAS of 15x.

 

Closed Loop Measurement leverages leading-edge machine learning technologies to support real-time pattern recognition, new customer ‘buy signals’, marketing intelligence and CRM applications. This intelligence and analysis, together with Affinity Solutions Closed Loop Measurement, empowers more marketers to create highly relevant marketing campaigns and more informed media buys across all channels. 

Closed Loop Measurement allows marketers to: 

  • Accurately measure overall sales lift and revenue impact from both in-store and online channels
  • Adjust marketing tactics in-flight by modifying creatives, messaging, segmentation and or flight dates within and across all media to increase performance and get the highest marketing value for each dollar 
  • Allocate budgets towards the highest proven marketing spend ROI