# Affinity Solutions

> The Leading Consumer Purchase Insights Company Gain a complete understanding of consumer behavior to increase market share and drive optimal outcomes. Enhance Your Strategy Disney Debuts Brand Portal, Expanding Unified

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## Pages

- [Outcomes Collective](https://www.affinity.solutions/outcomes-collective/)
- [Retail and QSR](https://www.affinity.solutions/retail-qsr/)
- [Brands and Media](https://www.affinity.solutions/brands-and-media/)
- [Retail Monitor](https://www.affinity.solutions/retail-monitor/)
- [NRF Page](https://www.affinity.solutions/afsretailintelligence/)
- [Insights to Action](https://www.affinity.solutions/insights-to-action-blog-series/)
- [About Us](https://www.affinity.solutions/about-us/)
- [Press Release](https://www.affinity.solutions/press-release/)
- [Consumer Purchase Insights](https://www.affinity.solutions/consumer-purchase-insights/)
- [Home](https://www.affinity.solutions/)
- [Newsroom](https://www.affinity.solutions/newsroom/)
- [Terms and Conditions](https://www.affinity.solutions/terms-and-conditions/)
- [News](https://www.affinity.solutions/news/)
- [Reports Terms and Conditions](https://www.affinity.solutions/reports-terms-and-conditions/)
- [Careers](https://www.affinity.solutions/careers/)
- [Comet™](https://www.affinity.solutions/comet/)
- [Consumer Purchase Audiences](https://www.affinity.solutions/consumer-purchase-audiences/)
- [Card Linked Engagement](https://www.affinity.solutions/card-linked-engagement/)
- [Consumer Bank Campaigns](https://www.affinity.solutions/consumer-bank-campaigns/)
- [Purchase Media Metrics](https://www.affinity.solutions/purchase-media-metrics/)
- [Consumer Purchase Lift](https://www.affinity.solutions/consumer-purchase-lift/)
- [Consumer Purchase Predictor](https://www.affinity.solutions/consumer-purchase-predictor/)
- [Financial Services](https://www.affinity.solutions/financial-services/)
- [Consulting and Investing](https://www.affinity.solutions/consulting/)
- [Data Privacy Notice](https://www.affinity.solutions/data-privacy-notice/)
- [Our Data](https://www.affinity.solutions/our-data/)

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## Posts

- [How Advanced Measurement Turns TV into A Revenue Engine for QSR Brands ](https://www.affinity.solutions/newsroom/how-advanced-measurement-turns-tv-into-a-revenue-engine-for-qsr-brands/)
- [Market Share: Connecting Consumer Signals to Advertiser Decisions](https://www.affinity.solutions/newsroom/market-share-connecting-consumer-signals-to-advertiser-decisions/)
- [Squawk Box Feature: Retail Monitor Data Shows Spending Accelerated in December](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-spending-accelerated-in-december/)
- [CNBC/NRF Retail Monitor’s December Data Shows Strong Holiday Season Spending](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-december-data-shows-strong-holiday-season-spending/)
- [Disney Debuts Brand Portal, Expanding Unified Data Platform](https://www.affinity.solutions/newsroom/disney-debuts-brand-portal-expanding-unified-data-platform/)
- [Standing Out in an Increasingly Fragmented World of Fashion Retail](https://www.affinity.solutions/newsroom/standing-out-in-an-increasingly-fragmented-world-of-fashion-retail/)
- [How to Enforce Anonymity](https://www.affinity.solutions/newsroom/how-to-enforce-anonymity/)
- [CNBC/NRF Retail Monitor’s November Data Shows Strong Year-Over-Year Growth in First Half of Holiday Season ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitors-november-data-shows-strong-year-over-year-growth-in-first-half-of-holiday-season/)
- [From Kickoff to Checkout: How Purchase Data Is Redefining Sports Advertising ROI](https://www.affinity.solutions/newsroom/from-kickoff-to-checkout-how-purchase-data-is-redefining-sports-advertising-roi/)
- [The Importance of Being Anonymous: Protecting Consumer Data in the Age of Clean Rooms](https://www.affinity.solutions/newsroom/protecting-consumer-data-in-the-age-of-clean-rooms/)
- [CNBC/NRF Retail Monitor’s October Data Shows ‘Continued Momentum’ Going Into Holiday Season](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-october-data-shows-continued-momentum-going-into-holiday-season/)
- [Retail Media Measurement: The Path to Precision and Trust ](https://www.affinity.solutions/newsroom/retail-media-measurement-the-path-to-precision-and-trust/)
- [On the Ground at Advertising Week New York 2025: A Front-Row Seat to Marketing’s Future](https://www.affinity.solutions/newsroom/on-the-ground-at-advertising-week-new-york-2025-a-front-row-seat-to-marketings-future/)
- [Banking on value: Why optimized commerce technology drives critical bank growth](https://www.affinity.solutions/newsroom/banking-on-value-why-optimized-commerce-technology-drives-critical-bank-growth/)
- [Data Clean Rooms: Ad Tax or Added Value? ](https://www.affinity.solutions/newsroom/data-clean-rooms-ad-tax-or-added-value/)
- [CNBC/NRF Retail Monitor Data Shows Spending Slowed in September But Year-Over-Year Growth Remains ‘Robust’](https://www.affinity.solutions/newsroom/retail-monitor-data-shows-spending-slowed-in-september-but-year-over-year-growth-remains-robust/)
- [From Viewers to Buyers: Measuring the Impact of Brand Sponsorship of Live Events on Real Business Outcomes ](https://www.affinity.solutions/newsroom/from-viewers-to-buyers-measuring-the-impact-of-brand-sponsorship-of-live-events-on-real-business-outcomes/)
- [Cint and Affinity Solutions Announce Strategic Partnership to Revolutionize Measurement Insights](https://www.affinity.solutions/newsroom/cint-and-affinity-solutions-announce-strategic-partnership-to-revolutionize-measurement-insights/)
- [Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce ](https://www.affinity.solutions/newsroom/affinity-solutions-custom-consumer-purchase-audiences-now-available-to-advertisers-on-microsoft-curate-for-commerce/)
- [The ROI Revolution: A Test-and-Control Guide to Ad Effectiveness ](https://www.affinity.solutions/newsroom/the-roi-revolution-a-test-and-control-guide-to-ad-effectiveness/)
- [Reward and Affinity Solutions introduce RewardIQ: A pioneering purchase-powered intelligence platform to transform brand marketing in the UK ](https://www.affinity.solutions/newsroom/reward-and-affinity-solutions-introduce-rewardiq-a-pioneering-purchase-powered-intelligence-platform-to-transform-brand-marketing-in-the-uk/)
- [Affinity Solutions Launches Outcomes Marketing Council to Advance Optimal Approaches to Ad Measurement](https://www.affinity.solutions/newsroom/affinity-solutions-launches-outcomes-marketing-council-to-advance-optimal-approaches-to-ad-measurement/)
- [August CNBC/NRF Retail Monitor Data Shows Increased Sales Even as Inflation Impacts Growth](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-data-shows-increased-sales-even-as-inflation-impacts-growth/)
- [Ad Age Feature: 'Optimized' outcomes: Marketing's new normal](https://www.affinity.solutions/newsroom/ad-age-feature-optimized-outcomes-marketings-new-normal/)
- [Beyond the Number$: Using Purchase Data to Unlock Optimal Outcomes](https://www.affinity.solutions/newsroom/beyond-the-numbers-using-purchase-data-to-unlock-optimal-outcomes/)
- [2025 CNBC/NRF Retail Monitor Quarterly Trend Report: Q2 2025](https://www.affinity.solutions/newsroom/2025-cnbc-nrf-retail-monitor-quarterly-trend-report-q2-2025/)
- [Your Passport to Smarter Marketing: UK Travel Trends](https://www.affinity.solutions/newsroom/2025-your-passport-to-smarter-marketing-uk-travel-trends/)
- [CNBC/NRF Retail Monitor Shows Strong Spending in July as Consumers Responded to Sales and Bought Ahead of Tariffs ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-strong-spending-in-july-as-consumers-responded-to-sales-and-bought-ahead-of-tariffs/)
- [Squawk Box Feature: Retail Monitor Data Shows Strong Consumer Spending in July](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-stong-consumer-spending-in-july/)
- [EDO and Affinity Solutions Find Creative Quality Triples In-Store Sales Impact Versus Frequency for QSRs](https://www.affinity.solutions/newsroom/edo-and-affinity-solutions-find-creative-quality-triples-in-store-sales-impact-versus-frequency-for-qsrs/)
- [New White Paper: Connecting TV Engagement to QSR Purchases](https://www.affinity.solutions/newsroom/how-qsrs-can-boost-tv-ad-roi-with-live-sports-and-dma-strategies/)
- [Retail Sales Dip in June Amid Tariff Tensions and Declining Confidence](https://www.affinity.solutions/newsroom/retail-sales-dip-in-june-amid-tariff-tensions-and-declining-confidence/)
- [CTV Advertising Steps Up to the Plate: How to Hit a Home Run in Live Sports](https://www.affinity.solutions/newsroom/ctv-advertising-steps-up-to-the-plate-how-to-hit-a-home-run-in-live-sports/)
- [CNBC/NRF Retail Monitor Shows Sales Slowed in June as Concerns About Tariffs Continued](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-sales-slowed-in-june-as-concerns-about-tariffs-continued/)
- [Shining a Light on Ghost Shoppers: Effective Engagement Strategies ](https://www.affinity.solutions/newsroom/shining-a-light-on-ghost-shoppers-effective-engagement-strategies/)
- [Retail Media Networks Unlock Commerce With First-Party Data](https://www.affinity.solutions/newsroom/retail-media-networks-unlock-commerce-with-first-party-data/)
- [Cannes 2025 Recap: A Reset Toward Provability](https://www.affinity.solutions/newsroom/cannes-2025-recap-a-reset-toward-provability/)
- [May Sees Moderate Retail Growth as Tariff-Fueled Shopping Fades](https://www.affinity.solutions/newsroom/may-sees-moderate-retail-growth-as-tariff-fueled-shopping-fades/)
- [Why Disney’s Compass Seeks True North in Data Collaboration](https://www.affinity.solutions/newsroom/disney-compass-seeks-true-north-in-data-collaboration/)
- [CNBC/NRF Retail Monitor Shows Continued Sales Growth But Less Stocking Up Ahead of Tariffs](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-continued-sales-growth-but-less-stocking-up-ahead-of-tariffs/)
- [Metrics That Matter: The Buy & Sell Side Unite for a Retail Outcomes Revolution](https://www.affinity.solutions/newsroom/metrics-that-matter-the-buy-sell-side-unite-for-a-retail-outcomes-revolution/)
- [Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement ](https://www.affinity.solutions/newsroom/affinity-solutions-consumer-purchase-insights-is-now-accessible-via-aws-clean-rooms/)
- [Innovid Extends Outcomes Suite to Measure Purchase Impact at Scale, Taps Affinity Solutions as Launch Partner](https://www.affinity.solutions/newsroom/innovid-extends-outcomes-suite-to-measure-purchase-impact-at-scale-taps-affinity-solutions-as-launch-partner/)
- [Affinity Solutions Launches Live Sports Outcomes Metric, Fansactions™, EDO First to Market](https://www.affinity.solutions/newsroom/affinity-solutions-launches-live-sports-outcomes-metric-fansactions-edo-first-to-market/)
- [Every Purchase Tells a Story: Unpacking Consumer Behavior in an Uncertain Economy ](https://www.affinity.solutions/newsroom/every-purchase-tells-a-story-unpacking-consumer-behavior-in-an-uncertain-economy/)
- [Retail Sales Rise in April Despite Economic Uncertainty ](https://www.affinity.solutions/newsroom/retail-sales-rise-in-april-despite-economic-uncertainty/)
- [2025 CNBC/NRF Retail Monitor Quarterly Trend Report: Q1 2025](https://www.affinity.solutions/newsroom/2025-cnbc-nrf-retail-monitor-q1-report/)
- [CNBC/NRF Retail Monitor Shows April Sales Growth as Consumers Stocked Up Ahead of Tariffs](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-april-sales-growth-ahead-of-tariffs/)
- [Possible 2025 Recap: Optimism and Action Will Drive Outcomes](https://www.affinity.solutions/newsroom/possible-2025-recap-optimism-and-action-will-drive-outcomes/)
- [Mastering Retail Media Outcomes: A Guide to Measuring ROAS Across Diverse Products and Channels](https://www.affinity.solutions/newsroom/mastering-retail-media-outcomes-a-guide-to-measuring-roas-across-diverse-products-and-channels/)
- [March Retail Sales See Modest Gains Amid Tariff Uncertainty](https://www.affinity.solutions/newsroom/march-retail-sales-see-modest-gains-amid-tariff-uncertainty/)
- [Beet Retreat Interview - Part 2: Outcomes Measurement](https://www.affinity.solutions/newsroom/beet-retreat-interview-part-2-outcomes-measurement/)
- [CNBC/NRF Retail Monitor Shows March Sales Grew Only Moderately Amid Tariff Concerns ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-march-sales-grew-only-moderately-amid-tariff-concerns/)
- [Navigating Standardization and Incrementality in Retail Media Measurement](https://www.affinity.solutions/newsroom/navigating-standardization-and-incrementality-in-retail-media-measurement/)
- [Beet Retreat Interview - Part 1: Outcomes Measurement](https://www.affinity.solutions/newsroom/beet-retreat-interview-part-one-outcomes-measurement/)
- [Ad Age: 5 Marketing Tips for Brands Dealing with the Widening Income Gap](https://www.affinity.solutions/newsroom/ad-age-five-marketing-tips-for-brands-dealing-with-the-widening-income-gap/)
- [CTV Connect Recap: 5 Themes Advertisers Need to Know Now](https://www.affinity.solutions/newsroom/ctv-connect-recap-5-themes-advertisers-need-to-know-now/)
- [FinTech Meetup Recap: Three Trends to Drive Outcomes in 2025 ](https://www.affinity.solutions/newsroom/fintech-meetup-recap-three-trends-to-drive-outcomes-in-2025/)
- [February's Retail Sales Reflect Economic Uncertainty](https://www.affinity.solutions/newsroom/february-retail-sales-reflect-economic-uncertainty/)
- [Data Decoded: How Affinity Solutions Ties Ad Exposure to Real Purchases](https://www.affinity.solutions/newsroom/data-decoded-how-affinity-solutions-ties-ad-exposure-to-real-purchases/)
- [The Future of Data is Consented: Why Consumer Privacy Must Be a Priority](https://www.affinity.solutions/newsroom/the-future-of-data-is-consented/)
- [CNBC/NRF Retail Monitor Shows February Sales Were Down Monthly Amid Tariff Concerns  ](https://www.affinity.solutions/newsroom/february-cnbc-nrf-retail-monitor-shows-sales-were-down-monthly-amid-tariff-concerns/)
- [Squawk Box Feature: Retail Monitor Data Shows Consumer Spending Declines for Second Straight Month](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-consumer-spending-declines-for-second-straight-month/)
- [2024 CNBC/NRF Retail Monitor Year in Review](https://www.affinity.solutions/newsroom/2024-retail-monitor-year-in-review/)
- [Retail Sales Go Cold in January](https://www.affinity.solutions/newsroom/retail-sales-go-cold-in-january/)
- [Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership ](https://www.affinity.solutions/newsroom/predactiv-and-affinity-solutions-redefine-audience-targeting-and-data-monetization-with-new-partnership/)
- [January CNBC/NRF Retail Monitor Shows Sales Drop From December But Strong Gains YoY](https://www.affinity.solutions/newsroom/retail-monitor-shows-sales-drop-from-december-but-strong-gains-yoy/)
- [December Retail Sales Show Strong Finish to 2024](https://www.affinity.solutions/newsroom/december-retail-sales-end-2024-strong/)
- [December CNBC/NRF Retail Monitor Results Show Strong Growth Boosted by Final Thanksgiving Weekend Days  ](https://www.affinity.solutions/newsroom/december-cnbc-nrf-retail-monitor-results-show-strong-growth-boosted-by-final-thanksgiving-weekend-days/)
- [Retail's Next Chapter Is Here](https://www.affinity.solutions/newsroom/retails-next-chapter-is-here/)
- [Disney Introduces New Data Platform for Advertisers with Affinity Solutions](https://www.affinity.solutions/newsroom/disney-introduces-new-date-platform-for-advertisers/)
- [November Retail Spending Growth Reflects Later Holiday Timing](https://www.affinity.solutions/newsroom/november-retail-spending-growth-reflects-later-holiday-timing/)
- [Squawk Box Feature: Consumer Spending Healthy in November Despite Shorter Holiday Shopping Season](https://www.affinity.solutions/newsroom/squawk-box-feature-cnbc-nrf-retail-monitor-data-shows-retail-sales-gains-in-november/)
- [CNBC/NRF Retail Monitor Shows Sales Grew in November Even as Two Thanksgiving Weekend Days Fell in December](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-sales-grew-in-november-even-as-thanksgiving-weekend-days-fell/)
- [October Retail Spending Surges as Holiday Shopping Starts](https://www.affinity.solutions/newsroom/october-retail-spending-surges-as-holiday-shopping-starts/)
- [Squawk Box Feature: CNBC/NRF Retail Monitor Data Shows Strong Retail Sales Gains in October](https://www.affinity.solutions/newsroom/squawk-box-feature-cnbc-nrf-retail-monitor-data-shows-strong-retail-sales-growth-in-october/)
- [CNBC/NRF Retail Monitor Shows Strong Retail Sales Gains in October After a Slow September](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-strong-retail-sales-gains-in-october-after-a-slow-september/)
- [Consumer Purchase Data - Marketing's New Currency](https://www.affinity.solutions/newsroom/consumer-purchase-data-marketings-new-currency/)
- [September Retail Spending Subsides, But Yearly Gains Stay Strong](https://www.affinity.solutions/newsroom/september-retail-spending-subsides-but-yearly-gains-stay-strong/)
- [CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September But Still Grew Year Over Year](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-retail-sales-declined-monthly-in-september-but-still-grew-year-over-year/)
- [My Bank is Selling Ads? Leverage purchase data to build more meaningful customer relationships.](https://www.affinity.solutions/newsroom/my-bank-is-selling-ads/)
- [Shining a Light on Ghost Shoppers: Effective Engagement Strategies](https://www.affinity.solutions/newsroom/shining-a-light-on-ghost-shoppers/)
- [CNBC/NRF Retail Monitor Shows Retail Sales Grew Again in August as Inflation Eased](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-retail-sales-grew-again-in-august-as-inflation-eased/)
- [Affinity Solutions Strengthens Its Leadership Team with New Hires](https://www.affinity.solutions/newsroom/affinity-solutions-strengthens-its-leadership-team-with-new-hires/)
- [Value Seekers Drive July Consumer Spending](https://www.affinity.solutions/newsroom/value-seekers-drive-july-consumer-spending/)
- [CNBC/NRF Retail Monitor Shows Retail Sales Grew in July Amid Back-to-School Spending and Special Deals ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-retail-sales-grew-in-july-amid-back-to-school-spending-and-special-deals/)
- [June Retail Sales See Strongest YoY Growth Since November](https://www.affinity.solutions/newsroom/june-retail-sales-see-strongest-yoy-growth-since-november/)
- [CNBC/NRF Retail Monitor Reports Moderate Retail Sales Growth in June](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-reports-moderate-retail-sales-growth-in-june/)
- [Beyond the Receipt: How Consumer Purchase Data is Reshaping Retail](https://www.affinity.solutions/newsroom/2024-beyond-the-receipt-playbook/)
- [April Showers Bring May Spending Power](https://www.affinity.solutions/newsroom/april-showers-bring-may-spending-power/)
- [Disney to Expand Data-Driven Commerce Capabilities with Affinity Solutions ](https://www.affinity.solutions/newsroom/disney-to-expand-data-driven-commerce-capabilities-with-affinity-solutions/)
- [CNBC/NRF Retail Monitor Shows Retail Sales Jumped in May After a Slow April](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-retail-sales-jumped-in-may-after-a-slow-april/)
- [Partly Cloudy Consumer Spending Picture Emerges in April](https://www.affinity.solutions/newsroom/partly-cloudy-consumer-spending-picture-emerges-in-april/)
- [Netflix Selects Affinity Solutions to Measure Ad Efficacy ](https://www.affinity.solutions/newsroom/netflix-selects-affinity-solutions-to-measure-ad-efficacy/)
- [CNBC/NRF Retail Monitor Shows Retail Sales Grew in April](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-retail-sales-grew-in-april/)
- [Spring Comes To Consumer Spending](https://www.affinity.solutions/newsroom/spring-comes-to-consumer-spending/)
- [March CNBC/NRF Retail Monitor Shows Steady Retail Sales Growth Amid Easing Inflation for Goods](https://www.affinity.solutions/newsroom/march-cnbc-nrf-retail-monitor-shows-steady-retail-sales-growth-amid-easing-inflation-for-goods/)
- [Squawk Box Feature: CNBC/NRF Retail Monitor Data Shows Retail Sales Grew in March](https://www.affinity.solutions/newsroom/squawk-box-feature-cnbc-nrf-retail-monitor-data-shows-retail-sales-growth-in-march/)
- [Acxiom launches InfoBase® UK Purchase Transactions, powered by Affinity Solutions, to provide consumer transaction data at scale](https://www.affinity.solutions/newsroom/acxiom-launches-infobase-uk-purchase-transactions-powered-by-affinity-solutions-to-provide-consumer-transaction-data-at-scale/)
- [Post-Holiday Sales Are Down: What Can Retailers Do to Win the 2024 Season?](https://www.affinity.solutions/newsroom/post-holiday-sales-are-down-what-can-retailers-do-to-win-2024/)
- [Slipping Sentiment vs. Surging Sales: February's Retail Paradox](https://www.affinity.solutions/newsroom/slipping-sentiment-vs-surging-sales-februarys-retail-paradox/)

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