Affinity’s Purchase Graph houses the anonymized shopping behavior of consumers across brands, categories, and payment devices.
It’s the foundation of our products and services, uncovering Purchase Signals that provide valuable insights and predict future buying behavior.
Daily transaction feed of individual level debit and credit card transactions
Graphed with other data sets – geographic, demographic, behavioral, psychographic and partner data
Proprietary data sciences and machine learning surface the signals of shopping behavior
Signals are packaged into products and solutions that grow market share
First party credit and debit transactions received daily
Anonymized individual and household level purchase behavior used in a privacy controlled manner
Proven indicators of purchase behavior effective at driving market share
Derived Purchase Signals are delivered into client’s own environment