The Largest Deterministic
U.S. Consumer Purchase Dataset
Our exclusive consumer purchase data reveals daily spending behaviors across brands, categories, geographies, and channels.
0 MM+
credit and debit cards
$ 0 B+
annual spend
0 B+
annual transactions
0 years
of historical data
0 +
brands
Comet™
Draw a Straight Line from Campaign to Conversion
Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.
Unparalleled Scale
See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.
Real-Time Insights
Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.
Enriched Audiences
Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.
Actionable
Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.
Privacy-Centric
Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.
The Trusted Source of Truth for 500+ Global Companies.
Marketing
Connect the Dots between
Campaigns and Conversions
For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer purchase data.
Consulting
Gain Actionable
Market Insights
For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Financial Services
Create Powerful Cardholder
Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Acxiom launches InfoBase® UK Purchase Transactions, powered by Affinity Solutions
March 26, 2024
InfoBase UK Purchase Transactions offers marketers a unique level of actionable customer purchase intelligence that is comprehensive, privacy-safe, and deterministic.
CNBC/NRF Retail Monitor: March Retail Sales Increase Steadily from February
April 12, 2024
Retail sales grew at a steady pace in the month of March amid wage gains and easing inflation for goods, with online sales, sporting goods, and health and personal care stores leading the way.
Leveraging Real-Time Consumer Purchase Insights for Market Dominance
March 1, 2024
Jonathan Silver, CEO of Affinity Solutions, recently appeared on an e-marketer podcast, where he highlighted the transformative power of Consumer Purchase Insights data that goes beyond traditional retail boundaries.
