Affinity Solutions Purchase-Driven Marketing Cloud is designed to power all marketing using a technology platform that is: 

  • Open – Standard API integration with other MarTech technology stacks gives you the flexibility to integrate our powerful suite of data-driven marketing solutions  
  • Secure –Our hybrid cloud architecture is designed to facilitate the delivery of our solutions while fully safeguarding our partners’ customer data
  • Scalable – Our distributed architecture is designed to ensure quality of performance during periods of high demand while reducing capacity utilization when demand is low 
  • Intelligent – Analytics and machine learning algorithms using Spark M/L allow high-fidelity predictive modeling and measurement, applying machine learning to large data sets
  • Always-on – Real-time support and access via APIs that integrate into your existing media buying, marketing intelligence and CRM applications 

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