Closed Loop Measurement leverages leading-edge machine learning technologies to support real-time pattern recognition, new customer ‘buy signals’, marketing intelligence and CRM applications. This intelligence and analysis, together with Affinity Solutions Closed Loop Measurement, empowers more marketers to create highly relevant marketing campaigns and more informed media buys across all channels.
Closed Loop Measurement allows marketers to:
- Accurately measure overall sales lift and revenue impact from both in-store and online channels
- Adjust marketing tactics in-flight by modifying creatives, messaging, segmentation and or flight dates within and across all media to increase performance and get the highest marketing value for each dollar
- Allocate budgets towards the highest proven marketing spend ROI