These insights also empower marketers, financial institutions and strategic partners to deliver and measure results from highly personalized communications and promotional offers to prospective customers, at the ‘moments of choice,' within and across all media.
Affinity Solutions Purchase-Driven Marketing Cloud is designed to power all marketing using a technology platform that is:
- Open – Standard API integration with other MarTech technology stacks gives you the flexibility to integrate our powerful suite of data-driven marketing solutions
- Secure –Our hybrid cloud architecture is designed to facilitate the delivery of our solutions while fully safeguarding our partners’ customer data
- Scalable – Our distributed architecture is designed to ensure quality of performance during periods of high demand while reducing capacity utilization when demand is low
- Intelligent – Analytics and machine learning algorithms using Spark M/L allow high-fidelity predictive modeling and measurement, applying machine learning to large data sets
- Always-on – Real-time support and access via APIs that integrate into your existing media buying, marketing intelligence and CRM applications