Consumer Purchase Audiences
Discover the Power of
Purchase-Based
Audience Targeting
We combine real purchase history with predictive modeling to identify the audiences most likely to buy from you next.
Target Consumers Based on What They Buy
Achieve your most ambitious marketing goals with audiences built on
the largest, highest-quality transaction dataset.
Use brand segments to target your ads to buyers of named competitors
Offers
Use category segments to personalize offers based on individual purchase history
Products
Use lifestyle segments to market your products to audiences with relevant lifestyles
Customers
Create a custom segment of your customers who have become less active
Consumer Purchase Audiences
A powerful portfolio of audience targeting solutions offering four ways to
achieve precise targeting, smarter activation, and measurable impact.
Pre-built, predictive audiences across brands, categories, and lifestyle segments—designed for rapid activation and seamless deployment across major platforms.
Set your criteria and seed logic, and we create custom audiences powered by purchase data and predictive models.
Turnkey audiences built for every major seasonal moment. Available exclusively through Affinity Solutions and backed by real purchase data, these audiences help you reach high-intent shoppers at the exact right time.
Access purchase likelihood scores at the brand, category, and lifestyle levels to power your own audience segments and optimize personalization, decisioning, and targeting strategies.
Why Leading Brands Trust Affinity’s
Consumer Purchase Audiences
Directly linked to individuals and households, with a clear view of who people are and their lifestyles
Purchase data is received daily from financial partners
First and third-party data can be matched to purchase data for deeper insights
Bank partners and their customers have given consent to use their data for insights
How It Works
Card transaction history is used to identify shoppers of a given brand.
Our proprietary model using identified shoppers and AI predicts purchase intent.
Consumers with high scores are segmented into Consumer Purchase Audiences.
Audiences Overview
Get Audiences at Major Data Marketplaces
