Affinity Solutions Buyer Graph is simply more accurate and timely. Here’s why. We use the power of an individual’s actual transactions as a source of truth vs. aggregated or cohort-based models. Then we apply leading-edge machine-learning algorithms that inform and reliably predict outcomes that are instantly actionable.
With syndicated buyer graphs developed for the most popular product categories, and the ability to create custom graphs that address your specific marketing objectives, Affinity Solutions Buyer Graph is a powerful purchase-driven marketing solution. It enables you to influence consumers at their preferred ‘moments of choice’ with highly-relevant campaigns across all media, including display, mobile, video, TV and more.
Running in the Affinity Solutions Marketing Cloud, Buyer Graph allows you to deliver personalized communications and promotional offers that drive customer engagement and lead to highly efficient acquisition, retention, and share shift marketing outcomes.