Wouldn’t it be great to know who your next best prospects are at any moment? Even better, to know which ones are most likely to buy in the very near future so you can convert them into loyal customers.
Most big data analytics focus on what customer behavior was at some point in the past. Affinity Solutions Buyer Graph leverages advanced machine-learning algorithms to focus on what is most likely to happen in the near future by continuously discovering any change, even subtle individual purchase patterns, and behaviors, in real-time.
With Affinity Solutions Buyer Graph, you can pinpoint consumers based on how and when they spend. This enables you to move beyond segmentation to individualized marketing. The result is more effective marketing, higher profitability, and superior customer experiences.