Our vision is to connect smart marketers with consumers at their moments of choice, through deep insights, precision targeting, and 360 degree measurement. We've grown to become the leader in our space by delivering powerfully actionable marketing insights, derived by applying our proprietary analytic tools to transaction data sets uniquely available to us.
Our business is focused on solutions around three points of value: We help you find opportunities (new customers, ways to gain share and grow, insights to help you improve performance and competitiveness), then deliver on those opportunities via marketing programs, either run by Affinity, you, or your partners, and then prove the effectiveness of those programs through measurement and closed-loop attribution tools.
During the past dozen years we've created a unique and powerful set of strategic assets: unparalleled access to consumer spend data, a powerful analytic tool kit, a technology platform that's been tested and proven to operate securely, in real-time, and at great scale, and, perhaps most importantly, a network of ecosystem partnerships connecting financial institutions, retailers, processors, agencies, marketing service providers, and card networks.
Our Marketing Cloud Team, based in California's Silicon Valley, focuses on development and extension of the technology and analytics platform we use to deliver all of our products and services, and on our Data Analytics as a Service offerings to Retail, Consumer Brands, Media and Agency companies and others.
Our Foundation Business Team, based in our New York City headquarters, is responsible for delivering full loyalty marketing program and campaign executions to our Financial Institution and National Retail clients, and for our Navigator small merchant marketing portal solution.
So, whether we deliver a full marketing execution solution, or products and services to make your own marketing execution better, Affinity Solutions is the marketing partner focused on your Opportunities: Found. Delivered. Proven.